Facebook Page Optimizer
Audit the parts of a Facebook Page that decide whether a first-time visitor follows the Page or takes the action you want, then rewrite each part that needs it. On a Page the decision happens fast on the top card: Page name, profile picture, cover photo, and the CTA button. The button is the whole point of a Page. It converts a visitor into a follower or a lead. That is what this fixes.
When to use
- User pastes their Facebook Page URL or name and asks for an audit
- "Fix my Page about", "rewrite my Intro", "what category should I pick"
- "Optimize my cover", "set my CTA button", "which button for a bakery"
- User is starting to post seriously and wants the Page to match
- Any of: "review my Facebook Page", "Page audit", "vanity URL"
Not for writing Page posts (use fb-post-writer), planning a week of them
(use fb-content-planner), or replying to comments (use fb-engagement-drafter).
Input
- Page URL / @username (or a screenshot of the top card and About tab)
- Goal: grow followers / capture leads / drive sales / build a community - the CTA button, pinned post, and About all change by goal
- Optional: their best-performing posts, to pick a pin
Output
- Scorecard (9 parts, pass / needs-work / fail)
- Priority fixes ranked by impact (CTA button and Intro first, always)
- Before -> After rewrites for each failing part
- Pinned-post pick with the reason
Steps
- Intake. Collect the Page state + goal. Note whether the Page has a custom @username yet and which CTA button is currently set.
- Score the 9 parts against the scorecard below.
- Fix the CTA button. Match it to the goal: Shop Now for sales, Book Now for appointments, Sign Up for leads or a list, Contact Us / Send Message for community and enquiries. One button, one job. A Page with the default "Like" and no CTA leaks every visitor who was ready to act.
- Rewrite the Intro / About. Formula:
who you serve + what you offer + one proof or specific. Lead with the value, not the founding date. The short Intro shows on the card, so front-load it; the longer About can carry hours, story, and location. - Set the category. Pick the most specific accurate category (e.g. "Bakery" over "Business"). Category drives discovery and unlocks the right fields (menu, hours, booking).
- Fix the Page name. Clear brand name + optionally a searchable keyword people type (e.g. "Rivera Bakery - Fresh Sourdough"). Keep it stable; frequent renames trip Facebook's name-change review.
- Set the username / vanity URL. Claim
facebook.com/YourBrand. Short, matches the handle you use elsewhere, no numbers if avoidable. A raw numeric URL reads as unclaimed. - Pick the pinned post. Their single best proof of what a new follower gets: a top-performing post or a clear offer matched to the goal. No pin leaves the most valuable slot on the Page empty.
- Rewrite the cover photo brief. One line of value prop, readable on mobile, not a busy collage. It reinforces the Intro, it does not repeat it. Note the safe zone so text is not cropped on phones.
- Profile picture check. Logo or clear face, fills the frame, high contrast, recognizable at a small size. It appears next to every post the Page makes.
- Order the tabs / sections. Surface the sections that serve the goal (Shop, Services, Reviews, Menu) near the top; bury the ones that do not.
- Fill contact + link fields. Website, hours, address, phone, email as the category allows. One link matched to the goal; a link-hub if several are needed. Blank contact fields read as inactive.
- Deliver the before/after diff + the two-second test: read only the Page name, Intro, and CTA button, and ask "would a stranger follow or click from this alone?"
Nine-part scorecard
| # | Part | Pass criteria (2026) |
|---|---|---|
| 1 | CTA button | Present and matched to the goal (Shop / Book / Sign Up / Contact), not the default with no action |
| 2 | Intro / About | Value + offer + proof; front-loaded Intro; longer About carries hours, story, location |
| 3 | Category | Most specific accurate category, unlocking the right fields (menu, hours, booking) |
| 4 | Page name | Clear brand + optional searchable keyword; stable, not recently renamed |
| 5 | Username / vanity URL | Custom facebook.com/Brand claimed, short, no avoidable numbers |
| 6 | Pinned post | Present, and it is their best proof matched to the goal, not a random recent post |
| 7 | Cover photo | One readable value-prop line, mobile-safe safe zone, reinforces (not repeats) the Intro |
| 8 | Profile picture | Logo or clear face, fills the frame, high contrast, recognizable small |
| 9 | Tabs / sections + contact | Goal-serving sections ordered up top; website, hours, address, and one goal-matched link filled |
Hard rules
Global voice rules: see root SKILL.md Voice rules. Additional skill-specific rules:
- The Page must pass the two-second test: a stranger reading only Page name + Intro + CTA button should know who it is for and want to follow or click.
- The CTA button is chosen by the goal, never left on the default. One button, one job.
- Lead the Intro with the visitor's benefit, not the founding date or a mission statement.
- One specific or one number in the Intro where it fits.
- Keep every rewrite inside Facebook's limits. Never ship a truncated Intro.
- At most one em dash in the Intro (a short Intro rarely needs one). No "leverage", "fundamentally", "we are thrilled to announce".
Related skills
fb-post-writer- write the Page posts the optimized Page will hostfb-hook-extractor- find a pin-worthy hook in a post that already workedfb-content-planner- plan the cadence that fills the Pagefb-engagement-drafter- reply to the comments the Page earns
