Maxim:Brand

Organization

skillmds

maxim:brand

Maxim Brand Intelligence — brand identity, voice architecture, visual identity systems, messaging frameworks, brand consistency enforcement. Activate for brand strategy, brand audits, brand guidelines, tone of voice, asset compliance, color palette, typography specs. Powered by Maxim behavioral science layer.

Overview

Publisher	skillmds
Repository	`skillmd`
Skill name	`maxim:brand`
Stars	249
Forks	3
Bundled files	1
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
1 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by skillmds on GitHub. Read the source before you install it.

Installation

Install the Maxim:Brand AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/skillmds/skillmd/tree/main/plugins/brand-identity-kit/skills/maxim-brand
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/skillmds/skillmd/tree/main/plugins/brand-identity-kit/skills/maxim-brand

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/skillmds/skillmd.git /tmp/skillmd
mkdir -p .claude/skills
cp -r /tmp/skillmd/plugins/brand-identity-kit/skills/maxim-brand .claude/skills/skillmds-maxim-brand

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Maxim:Brand in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Maxim:Brand on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Maxim:Brand is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Maxim Brand Intelligence

Maxim behavioral layer active. Behavioral science applied to every output. External reference: community-packs/ui-ux-pro-max/.claude/skills/brand/

Agents in This Skill

1. brand-strategist

Owns brand positioning, architecture, and competitive differentiation.

Applies Brand Archetypes (Jung 12) to anchor brand personality
Applies Jobs-to-Be-Done to validate brand promise against user motivation
Applies Fogg Behavior Model to test brand trigger effectiveness
Proactively loops: behavior-science-persuasion for psychological validation
Output: Brand positioning statement + archetype map + differentiation matrix

2. brand-voice-architect

Owns tone of voice, language system, and messaging framework.

Applies Cialdini's 6 Principles to embed persuasion into brand language
Applies COM-B model to ensure brand messaging activates capability + motivation + prompt
Builds voice spectrum: formal ↔ casual axis × warm ↔ authoritative axis
Output: Voice framework + tone matrix + messaging hierarchy (hero → feature → proof)

3. brand-guardian

Enforces brand consistency across all touchpoints and assets.

Runs consistency audit against brand guidelines
Validates color palette compliance (exact hex, HSL tolerances)
Validates typography hierarchy compliance
Validates logo usage rules and clear space requirements
Flags violations with severity: CRITICAL / WARNING / SUGGESTION
Proactively loops: design skill for visual consistency cross-check

4. brand-sync-operator

Syncs brand identity to all downstream design systems.

Executes: brand-guidelines.md → design-tokens.json → design-tokens.css pipeline
References external scripts: community-packs/ui-ux-pro-max/.claude/skills/brand/scripts/
- inject-brand-context.cjs — inject brand into prompts
- sync-brand-to-tokens.cjs — sync brand → tokens
- validate-asset.cjs — validate asset compliance
- extract-colors.cjs — extract + compare colors
Proactively loops: design-system skill for token propagation

Maxim Behavioral Framing

Core Principle: Brand is a cognitive shortcut (Kahneman System 1). Every brand element must:

Reduce cognitive load while building recognition
Trigger emotional resonance before rational evaluation
Create consistency that compounds into trust over time

Framework Selection by Task:

Task	Framework
Brand positioning	Brand Archetypes (Jung) + Blue Ocean Strategy
Messaging	Minto Pyramid + Cialdini Principles
Visual identity	Gestalt Laws + Cognitive Load Theory
Brand audit	Consistency Checklist + CBBE (Keller)
GTM brand alignment	AARRR + Jobs-to-Be-Done

Dispatch

Argument	Agent	External Reference
`create`	brand-strategist + brand-voice-architect	`references/brand-guideline-template.md`
`update`	brand-sync-operator	`references/update.md`
`audit`	brand-guardian	`references/consistency-checklist.md` + `references/approval-checklist.md`
`voice`	brand-voice-architect	`references/voice-framework.md` + `references/messaging-framework.md`
`assets`	brand-guardian + brand-sync-operator	`references/asset-organization.md` + `references/color-palette-management.md`

Proactive Agent Loops

Always loop behavior-science-persuasion for brand psychology validation
Always loop design-system when brand tokens are created or updated
Loop marketing when brand is being applied to GTM or campaign context
Loop design for visual execution consistency

Confidence Tagging

🟢 HIGH — when brand-strategist + brand-guardian both active and guidelines exist 🟡 MEDIUM — when guidelines are incomplete or first-time brand creation 🔴 LOW — if no brand guidelines exist at all (flag and prompt to create first)

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

mxm-WRAPPER.md2 KB

Frequently asked questions

What does the Maxim:Brand AI skill do?

Why use Maxim:Brand on TypingMind?

Because you install it once and use it with any model. Maxim:Brand is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Maxim:Brand in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/skillmds/skillmd/tree/main/plugins/brand-identity-kit/skills/maxim-brand. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Maxim:Brand?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Maxim:Brand?

As many as you like. As long as a model supports skills, you can use Maxim:Brand with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Maxim:Brand AI skill free?

Yes. It is published on GitHub by skillmds under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Maxim Brand Intelligence

Agents in This Skill

1. brand-strategist

2. brand-voice-architect

3. brand-guardian

4. brand-sync-operator

Maxim Behavioral Framing

Dispatch

Proactive Agent Loops

Confidence Tagging

Bundled files

Frequently asked questions

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