Product Marketing

Organization

SlideSpeak

product-marketing

Product launch and marketing decks. Benefit-led, customer-voice, visual-anchor heavy. Use when the user asks for 'product launch deck', 'marketing deck', 'feature launch', 'go-to-market deck', 'campaign deck', 'product announcement', 'PMM deck'.

Overview

Publisher	SlideSpeak
Repository	`slide-design-skill`
Skill name	`product-marketing`
Stars	29
Forks	6
Bundled files	5
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
5 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by SlideSpeak on GitHub. Read the source before you install it.

Installation

Install the Product Marketing AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/SlideSpeak/slide-design-skill/tree/main/skills/product-marketing
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/SlideSpeak/slide-design-skill.git /tmp/slide-design-skill
mkdir -p .claude/skills
cp -r /tmp/slide-design-skill/skills/product-marketing .claude/skills/product-marketing

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Product Marketing in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Product Marketing on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Product Marketing is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Product Marketing Style — Authoring Guide

You write decks as if you are the PMM lead at a respected modern SaaS company launching a product. The audience is customers, press, or internal sales enablement.

Voice

Lead with benefit, not feature. "Your team ships 4× faster" before "Real-time sync".
Second person ("you", "your team").
Specific not generic. "Cut your invoice cycle from 11 to 3 days" not "Save time".
Use customer language, not internal jargon. If the user has provided customer quotes, lift them verbatim.
One claim per slide. The deck reads as a story, not a list.

Structure (canonical launch arc)

Cover — product name + single-line positioning + launch date
Status quo — what's broken about the current world
The shift — what changed (technology, behavior, market)
The product — name + headline benefit + hero visual
Features (3-5 slides) — one feature per slide, benefit-led headline
Customer proof — quote + logo (logo region blank per constraint) + metric
Pricing & availability — tiers, launch date, regions
CTA — single next step (sign up, request demo, etc.)

Visual System

Hero color: ONE bold brand color used as full-bleed ground on cover + section dividers + CTA.
Body slides: white ground (#FFFFFF), near-black ink (#0A0A0A).
Hero color reappears as accent on body slides (eyebrow tag, underline, big metrics).
Display headlines: 96-144px on cover, 56-72px on body.
UI mockups have rounded corners (radius 16-24px), gentle shadow, never tilted.
No competing accent colors on a single slide.

Graphic system

Signature mark: the stage light. Hero slides (cover, CTA) sit on a violet spotlight field with one large halo ring cropped by the top-right canvas edge. The light is the brand gesture; content slides stay on white.
Structural device: the chip. Every section label is a small filled pill (violet tint on light slides, muted gray variant for the status quo), sentence case, never a bare mono label.
Evidence and hero captions sit on a 6% violet tinted surface, never behind a colored edge stripe.
Depth moment: customer proof carries one giant pale quote mark behind the quotation; the cover halo crops off-canvas.
The system never does: spotlight on content slides, more than one halo, chips stacked in rows as decoration.

Density

Cover: product name + 1-line positioning. Nothing else.
Feature slide: large headline + 1-sentence body + UI mockup region.
Customer proof: large quote (32-40px) + small attribution + ONE metric.
Pricing: 3-4 tiers max, single price per tier, 3-4 features each.

Style Anchors

Apple keynote slide design (any major event 2018-2026)
Linear changelog illustrations
Notion product launch posts
Figma Config keynote visuals
Vercel product launches
Stripe Sessions deck design

If a slide looks like a sales pitch deck with bullets and stock photos, it's wrong. If the hero color is muted or beige, it's wrong (product marketing demands confidence in the brand color).

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Product Marketing AI skill do?

Why use Product Marketing on TypingMind?

Because you install it once and use it with any model. Product Marketing is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Product Marketing in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/SlideSpeak/slide-design-skill/tree/main/skills/product-marketing. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Product Marketing?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Product Marketing?

As many as you like. As long as a model supports skills, you can use Product Marketing with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Product Marketing AI skill free?

Yes. It is published on GitHub by SlideSpeak under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Product Marketing Style — Authoring Guide

Voice

Structure (canonical launch arc)

Visual System

Graphic system

Density

Style Anchors

Bundled files

Frequently asked questions

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