Email And Newsletter

Organization

social-media-skills

email-and-newsletter

Email and newsletter strategy for creators and brands — the owned-audience layer that social feeds. Use when someone wants to "start/grow a newsletter," "build an email list," "turn followers into subscribers," "should I use Substack/beehiiv/LinkedIn," "repurpose my newsletter into social (or vice versa)," or build the audience layer social can't take away. Runs email (habit) + a web archive (discovery) off the same work and loops content social<->email. Uses the INBOX framework. Reads brand-profile + voice-builder + content-pillars first. WoopSocial does NOT send email — the agent strategizes and drafts, the ESP is external and human-run, WoopSocial publishes only the social side; metrics come from the ESP + GA4, never fabricated; consent + unsubscribe required. Distinct from link-in-bio-and-traffic (capture), cross-platform-repurposing (same-moment), and lead-magnets-and-funnels (the magnet).

Overview

Publisher	social-media-skills
Repository	`skills`
Skill name	`email-and-newsletter`
Stars	215
Forks	44
Bundled files	5
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
5 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by social-media-skills on GitHub. Read the source before you install it.

Installation

Install the Email And Newsletter AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/social-media-skills/skills/tree/main/skills/email-and-newsletter
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/social-media-skills/skills.git /tmp/skills
mkdir -p .claude/skills
cp -r /tmp/skills/skills/email-and-newsletter .claude/skills/email-and-newsletter

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Email And Newsletter in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Email And Newsletter on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Email And Newsletter is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

email-and-newsletter

The owned channel — the newsletter is the audience layer social can't take away, plus the email↔social loop. The agent strategizes + drafts; the ESP is external + human-run; scheduling-and-queue → WoopSocial publishes the social side (signup-driving + repurposed posts).

The POV: own the audience, run two surfaces

Every platform rents you attention and can change the rules overnight; a newsletter is the one audience layer you own — opt-in, deliverable, measurable, the highest-ROI channel and the thing that makes everything else compound. "Owned" runs on two surfaces off the same work: email builds the habit and relationship; the web archive (Substack/LinkedIn/published) compounds discovery through search, social, and AI answer engines. Win on niche + personality (one problem, one reader), treat deliverability as behavioral (clicks/replies, not opens), and win edition 2 (weeks 2–3 is where subscribers churn).

Read these first

brand-profile — positioning/offer.
voice-builder — the personality that is the moat.
content-pillars — the one problem/topic the newsletter owns.

The framework: INBOX

(Depth: references/the-inbox-framework.md.)

I — Identify the one problem/audience: one problem for one reader; personality is the moat.
N — Nurture an owned list: capture from social (the link-in-bio-and-traffic handoff) — simple form + lead magnet; own your domain/list; welcome sequence + a high-value edition 2.
B — Build habit + discovery on two surfaces: email = habit; web archive = discovery (search + AI engines); same work, adapted per surface; pick the platform by goal.
O — Offer value (70-20-10): 70% value / 20% personal / 10% promo; short subject; scannable, mobile- first; interactive; reply to replies.
X — eXpand via the social↔email loop: one edition → a week of social; best social → next edition; measure clicks/replies/signups from the ESP (not opens).

The reality (verify-quarterly)

Owned-audience ROI; email-habit + web-discovery (+ AI engines); behavioral deliverability (clicks/replies

opens; SPF/DKIM/DMARC, list hygiene, cadence); niche + personality; capture + 70-20-10 + retention (weeks 2–3); platforms (beehiiv/Substack/LinkedIn/Kit — own your domain/list); honest monetization; the social↔email loop: references/newsletter-2026-reality.md. Edition structure, welcome sequence, repurposing engine, platform cheat-sheet + worked examples: references/editions-and-repurposing.md.

Honest scope (never violate)

WoopSocial does not send email (no ESP/list/capture/open tracking). Sending happens in an external ESP, human-set-up. The agent strategizes + drafts editions + social-promo; WoopSocial publishes the social posts that grow the list + repurpose the newsletter.
Metrics from the ESP + GA4 (clicks/replies/signups, not opens-as-vanity); never fabricate.
Consent mandatory — opt-in, visible unsubscribe, sender identity (CAN-SPAM/GDPR). No bought lists / no-consent sends / misleading subjects / spam. Monetize honestly. (Scope, distinctions + connections: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

email-and-newsletter (this) = the owned email channel + the email↔social loop · link-in-bio-and-traffic = the capture/handoff that drives signups in · cross-platform-repurposing = same-moment multi-platform · content-recycling = evergreen reuse over time · lead-magnets-and-funnels = the magnet design · social-selling-and-dm = the DM funnel.

Where this connects

Reads first: brand-profile, voice-builder, content-pillars. Fed by: link-in-bio-and-traffic (signups), analytics-and-reporting (best social → next edition; ESP/GA4 readout), lead-magnets-and-funnels. Repurpose engine: cross-platform-repurposing, content-recycling, reels-script/ai-video, carousel-writer, caption-writer/hook-writer, linkedin-post-writer. Discovery: ai-search-optimization/social-seo, linkedin-growth. Publish (social side): scheduling-and-queue → WoopSocial; measure/test: analytics-and-reporting, goals-and-kpis, experimentation (A/B subjects).

Definition of done

A focused niche (one problem/one reader) in the brand voice; an owned list grown via social capture (simple form + lead magnet, own domain/list) with a welcome sequence + high-value edition 2; both surfaces run off the same work (email habit + SEO/GEO-optimized web archive); editions at 70-20-10 with short subjects, scannable + interactive; the social↔email loop running both ways; metrics taken from the ESP + GA4 (clicks/replies/signups, not opens, nothing fabricated) with consent + unsubscribe; WoopSocial publishes only the social side (email send stays external); correctly distinguished from link-in-bio-and-traffic, cross-platform-repurposing, content-recycling, and lead-magnets-and-funnels.

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Email And Newsletter AI skill do?

Why use Email And Newsletter on TypingMind?

Because you install it once and use it with any model. Email And Newsletter is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Email And Newsletter in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/social-media-skills/skills/tree/main/skills/email-and-newsletter. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Email And Newsletter?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Email And Newsletter?

As many as you like. As long as a model supports skills, you can use Email And Newsletter with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Email And Newsletter AI skill free?

Yes. It is published on GitHub by social-media-skills under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

email-and-newsletter

The POV: own the audience, run two surfaces

Read these first

The framework: INBOX

The reality (verify-quarterly)

Honest scope (never violate)

Distinct from its siblings (route correctly)

Where this connects

Definition of done

Bundled files

Frequently asked questions

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