Lead Sources Guide

Organization

swan-gtm

lead-sources-guide

Use this skill when choosing lead sources, building prospecting workflows, or setting up data enrichment. Lead sources by use case — Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, local directories — with delivery-ready Clay templates and a source selection matrix.

Overview

Publisher	swan-gtm
Repository	`gtm-skills`
Skill name	`lead-sources-guide`
Stars	216
Forks	103
Bundled files	Instructions only
License	MIT
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by swan-gtm on GitHub. Read the source before you install it.

Installation

Install the Lead Sources Guide AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/lead-sources-guide
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git /tmp/gtm-skills
mkdir -p .claude/skills
cp -r /tmp/gtm-skills/skills/alex-vacca/lead-sources-guide .claude/skills/lead-sources-guide

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Lead Sources Guide in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Lead Sources Guide on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Lead Sources Guide is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Lead Sources & Clay Templates

Lead Sources by Use Case

Apollo.io

Best for: Broad targeting
Use with: LeadMagic scraper for enrichment
Pros: Good volume
Cons: Needs verification

LinkedIn Sales Navigator

Best for: Precise role/seniority targeting
Use with: Prospeo or Vayne scrapers
Pros: Higher quality
Cons: Lower volume

Clay Find People/Accounts

Best for: Quick lookups
Use case: Native database for enrichment workflows

Ocean.io

Best for: Lookalike accounts
Use case: Expanding TAM based on tech stack/ICP

Openmart

Best for: Local lead generation
Use case: SMB-focused targeting

Local Directories

Best for: Niche verticals
Tool: Instant Data Scraper
Use case: Specific industries

Clay Templates (Delivery-Ready)

General High-Volume


Leadmagic → Apollo → Bouncebean → Import Template

Segmented by Title/Industry


Leadmagic → Apollo Import → Persona Segment

Email Enrichment


Leadmagic → Clay → Enrich Prospect Emails

Standard Sales Nav Workflow


Prospeo → Sales Nav → Leads Import Template

Alternative Sales Nav Flow


Vayne → Sales Nav → Import Template

List Building Pro Tips

Mix sources - Don't rely on just one
Scraping = step 1 - Still need Clay enrichment
Templates are modular - Adjust for campaign goals
Don't reinvent the wheel - Start with template, tweak

Source Selection Matrix

Need	Best Source	Backup
Volume	Apollo	Clay Find
Quality	Sales Navigator	Ocean.io
Lookalikes	Ocean.io	Clay
Local/SMB	Openmart	Directories
Niche	Directories	Apollo filters

Combines with

Skill	Why
`clay-enrichment-9step`	Enrich leads after sourcing
`list-building-tips`	Apply quality principles
`clay-buying-signals-5`	Add signals to sourced leads
`buying-signals-6`	Prioritize by signal strength

Example prompts


Which source should I use for targeting VP Engineering at Series B startups?


Set up a Clay template for Apollo → enrichment → email verification.


How do I find lookalike companies to my best customers?

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

Frequently asked questions

What does the Lead Sources Guide AI skill do?

Why use Lead Sources Guide on TypingMind?

Because you install it once and use it with any model. Lead Sources Guide is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Lead Sources Guide in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/lead-sources-guide. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Lead Sources Guide?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Lead Sources Guide?

As many as you like. As long as a model supports skills, you can use Lead Sources Guide with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Lead Sources Guide AI skill free?

Yes. It is published on GitHub by swan-gtm under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Lead Sources & Clay Templates

Lead Sources by Use Case

Apollo.io

LinkedIn Sales Navigator

Clay Find People/Accounts

Ocean.io

Openmart

Local Directories

Clay Templates (Delivery-Ready)

General High-Volume

Segmented by Title/Industry

Email Enrichment

Standard Sales Nav Workflow

Alternative Sales Nav Flow

List Building Pro Tips

Source Selection Matrix

Combines with

Example prompts

Frequently asked questions

Related AI Skills

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