Sdr Outbound Rules

Organization

swan-gtm

sdr-outbound-rules

Use this skill when training SDRs, standardizing outbound email quality, reviewing or rewriting cold emails against word-count and CTA rules, choosing one of the 8 allowed messaging frameworks, or setting tone guidelines by offer type.

Overview

Publisher	swan-gtm
Repository	`gtm-skills`
Skill name	`sdr-outbound-rules`
Stars	216
Forks	103
Bundled files	Instructions only
License	MIT
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by swan-gtm on GitHub. Read the source before you install it.

Installation

Install the Sdr Outbound Rules AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/sdr-outbound-rules
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git /tmp/gtm-skills
mkdir -p .claude/skills
cp -r /tmp/gtm-skills/skills/alex-vacca/sdr-outbound-rules .claude/skills/sdr-outbound-rules

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Sdr Outbound Rules in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Sdr Outbound Rules on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Sdr Outbound Rules is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

SDR Outbound Writing Rules

Core Writing Rules


Emails: 60-90 words maximum
No bullets in cold emails
One CTA only

CTA Rules:
- Clear and direct
- Respectful of their time
- Scheduling-oriented when possible

Personalization Inputs to Use

Name
Company
Role
Industry
Challenge (if known)
Goal (if known)
Source/trigger
Familiarity level

8 Allowed Messaging Frameworks

1. Before/After

Show transformation from current state to desired state.

2. Pattern Interrupt

Break expected email patterns to grab attention.

3. Ask Before Pitch

Lead with question, earn right to pitch.

4. Upfront Value

Provide value before asking for anything.

5. Do the Math

Calculate potential impact with numbers.

6. Challenge of Similar Companies

Reference industry-specific patterns.

7. Neutral Insight

Share third-party resource, build trust.

8. Typical Problems by Role

Address role-specific pain points.

Tone by Offer Type

Agency Services

Consultative
Strategic
Calm
Position as trusted advisor

Accelerator

Slang professional
Friendly
Curious
Approachable expert

Outbound Cold

Pattern interrupt
Short
Clear
Direct but not aggressive

Quality Standards

Good Email

60-90 words
One clear CTA
Specific social proof
Relevant trigger
Human tone

Bad Email

150+ words
Multiple CTAs
Vague claims
No personalization
Corporate tone

Review Checklist

Before sending any outreach:

Combines with

Skill	Why
`sdr-master-prompts`	AI prompts following these rules
`email-writing-frameworks`	Approved framework structures
`josh-braun-copywriting`	Quality writing principles
`email-metrics-benchmarks`	Track rule impact on metrics

Example prompts


Review this email against the SDR outbound rules checklist.


Rewrite this 150-word email to be under 90 words.


Which of the 8 frameworks should I use for a cold outbound campaign?

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

Frequently asked questions

What does the Sdr Outbound Rules AI skill do?

Why use Sdr Outbound Rules on TypingMind?

Because you install it once and use it with any model. Sdr Outbound Rules is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Sdr Outbound Rules in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/sdr-outbound-rules. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Sdr Outbound Rules?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Sdr Outbound Rules?

As many as you like. As long as a model supports skills, you can use Sdr Outbound Rules with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Sdr Outbound Rules AI skill free?

Yes. It is published on GitHub by swan-gtm under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

SDR Outbound Writing Rules

Core Writing Rules

Personalization Inputs to Use

8 Allowed Messaging Frameworks

1. Before/After

2. Pattern Interrupt

3. Ask Before Pitch

4. Upfront Value

5. Do the Math

6. Challenge of Similar Companies

7. Neutral Insight

8. Typical Problems by Role

Tone by Offer Type

Agency Services

Accelerator

Outbound Cold

Quality Standards

Good Email

Bad Email

Review Checklist

Combines with

Example prompts

Frequently asked questions

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