Workspace: all context paths below (identity, audience, strategy, voice, brand, raw, output, index, log, workspace preferences and context scripts) resolve from context/ in the kit root. Read both the root AGENTS.md and context/AGENTS.md.
YouTube thumbnail outlier research
Run before a new thumbnail render. Pair with youtube-title-outlier-packaging for the titles and youtube-thumbnail for the pixels.
Research
- Find the outliers: the vidIQ plugin (outlier search and visually similar thumbnails) if installed, otherwise niche searches and the channels the audience watches. Use the outlier definition in
youtube-title-outlier-packaging. - Download the full-size thumbnails (
https://i.ytimg.com/vi/<id>/maxresdefault.jpg) of the top references and look at them at full size and at 320 x 180. - Sort the patterns: overused in the niche, and rare but working.
- Write 4 to 6 concepts with the on-thumbnail text, the layout, the title they pair with and any number that still needs proof.
Patterns that repeat in AI, GTM and lead-gen niches
Often overused, so do not clone them blindly:
- Big face + giant 3D numeral + short boast
- Face + an army of product logos + "Steal these"
- "UNLIMITED LEADS" + spreadsheet banners
- Rows of 3 tool logos or "vs" frames
Usually still useful:
- 1 large product mark instead of a row of small ones
- A small countable badge, only when the number is proven
- A real scene or setup of the author at work instead of a cut-out face
- A calm expression over a shocked open mouth
Rules
- Use real photos of the author; never generate or "polish" their face.
- Little text: about 2 to 4 words.
- A number on the thumbnail must be shown in the video.
- Differentiate with the scene, the product mark and the hook wording.
- Check every concept at 1280 x 720 and 320 x 180.
Hand-off
Return the references with URLs, the patterns to borrow and avoid, and 4 to 6 concepts ready for youtube-thumbnail. The author picks before anything is rendered.


