Instagram

instagram

The deterministic read path for public Instagram data through UnifAPI. This is a Data Skill: it does not run a marketing job on its own — it names the concrete instagram/... operations, response shapes, and gotchas so any creator-first workflow (shortlisting, audience-fit, pricing context) reads from one known recipe instead of rediscovering the surface each time.

Read-only — eyes, not hands. It researches public Instagram data and returns cited records; it never posts, comments, or DMs, and UnifAPI never holds Instagram credentials.

Use the unifapi skill for live evidence

Connect once through the shared unifapi skill (OAuth MCP), then call the operations below. Profiles are keyed by {username} and posts by their {shortcode} (the URL segment) — instagram/resolve/* maps between username↔user-id and shortcode↔media-id when you need it. Keep any billing metadata so the output can state record cost.

Response contract

Single-entity endpoints return the object in data:

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{
  "request_id": "unif_...",
  "data": {},
  "billing": { "records_charged": 1, "balance_remaining": 99 }
}

List endpoints return an array in data plus pagination:

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{
  "request_id": "unif_...",
  "data": [],
  "pagination": { "has_more": false, "next_cursor": null },
  "billing": { "records_charged": 1 }
}

When pagination.has_more is true, pass pagination.next_cursor as the next request's cursor. Always preserve billing when reporting cost.

Core operations

Need a field not listed here? Use the unifapi skill's get_operation to read the exact schema before calling — but pick the operation from this table, don't discover blind.

Workflow

The deterministic recipes. Pick the one that matches the job; each names exactly what to call.

1. Resolve a profile. Call instagram/users/{username} for follower_count, media_count, is_private, and is_verified.
2. Read content and engagement. Call instagram/users/{username}/posts and .../reels; each InstagramPost carries like_count, comment_count, and play_count/view_count for video — and is_paid_partnership to flag sponsored content. Page via next_cursor.
3. Read reaction. Call instagram/posts/{shortcode}/comments (and the replies endpoint) for sentiment on a top post.
4. Discover new handles. Call instagram/search?q=..., instagram/explore, or instagram/locations/{id}/posts, then resolve the surfaced handles and loop to step 1.
5. Map a network or audience. Call instagram/users/{username}/followers, .../following, or .../tagged-posts (who features them) for reach work.
6. Cite everything. Every figure ties back to the post or profile it came from; report billing.records_charged (or estimate when billing metadata is absent).

Shape notes

• InstagramUser — keyed by {username}. follower_count, following_count, media_count, is_verified, is_private.
• InstagramPost — keyed by {shortcode}. caption, like_count, comment_count, play_count, view_count, taken_at, media_type, is_paid_partnership, user, location, carousel.
• InstagramComment — text, like_count, child_comment_count.
• InstagramLocation — name, lat, lng, media_count.

Gotchas

• Profiles are keyed by {username}, posts by {shortcode} — both read from the public IG URL. Use instagram/resolve/* only when you need the numeric user-id or media-id.
• A private account (is_private) exposes the profile but limits media — surface it, don't paper over thin coverage.
• is_paid_partnership marks disclosed sponsored posts — useful evidence for pricing and brand-safety, report it.
• A low balance can silently truncate list pages: check billing.truncated_due_to_balance — when true the page is partial.

Output

Return the records the calling workflow needs, each cited to its post or profile, plus a one-line cost note (records_charged). When this skill is used directly, a compact creator summary is the default:

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**@handle** — {followers} followers, {media} posts, verified {yes/no}. Recent posts: avg {likes} likes / {comments} comments. Paid partnerships: {N}. Evidence: {post URLs}. Records: ~{N}.

Related skills

• kol-pricing, creator-shortlist, audience-fit-check (Influencer Marketing) — price and vet Instagram creators on top of this read path.
• unifapi — the shared data skill: connect MCP and look up exact schemas with get_operation.