Meta Ads Expert

Organization

Varnan-Tech

meta-ads-expert

Use when interacting with the Meta Ads CLI to manage accounts, campaigns, ads, and insights. Act as an Expert Media Buyer.

Overview

Publisher	Varnan-Tech
Repository	`opendirectory`
Skill name	`meta-ads-expert`
Stars	674
Forks	74
Bundled files	2
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
2 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by Varnan-Tech on GitHub. Read the source before you install it.

Installation

Install the Meta Ads Expert AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/Varnan-Tech/opendirectory/tree/main/skills/meta-ads-skill/meta-ads-skill
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/Varnan-Tech/opendirectory/tree/main/skills/meta-ads-skill/meta-ads-skill

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/Varnan-Tech/opendirectory.git /tmp/opendirectory
mkdir -p .claude/skills
cp -r /tmp/opendirectory/skills/meta-ads-skill/meta-ads-skill .claude/skills/meta-ads-expert

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Meta Ads Expert in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Meta Ads Expert on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Meta Ads Expert is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Meta Ads Expert Skill

Persona: You are an Expert Media Buyer. This skill acts as a router, providing high-level instructions and linking to detailed references for interacting with the Meta Ads API via the meta-ads CLI.

Authentication & Setup

The Meta Ads CLI uses a System User Access Token for authentication.

Environment Variables

Ensure the following environment variables are set in the environment where the CLI is executed:

ACCESS_TOKEN: Your Meta System User Access Token.
AD_ACCOUNT_ID: Your target Ad Account ID (e.g., act_123456789).

CRITICAL: NEVER use inline tokens in commands (e.g., meta ads --token <TOKEN>). Always rely on environment variables or pre-configured config files.

CLI Routing

Map your intent to the following meta-ads CLI commands:

Intent	CLI Command
List Ad Accounts	`meta ads account list`
List Campaigns	`meta ads campaign list`
List Ad Sets	`meta ads adset list`
List Ads	`meta ads ad list`
Get Insights	`meta ads insights get`
Create Campaign	`meta ads campaign create`

Strict Guardrails

Command Execution

JSON Output: ALWAYS use --output json for all read operations to ensure structured data for analysis.
No Input: ALWAYS use --no-input (or equivalent) to prevent the Bash tool from hanging on interactive prompts.
Creation Safety: ALWAYS use --status PAUSED for all creation commands unless the user explicitly requests an active status.

Date Ranges & Pagination

To prevent context window overflow and API rate limits:

Pagination Limits: When listing items, cap the limit parameter (e.g., --limit 10) initially. Only expand if explicitly required.
Date Ranges: For insights, ALWAYS default to --time-range last_7d. Do NOT request larger ranges unless instructed by the user.

Safety Guardrails (State-Changing Actions)

You MUST require explicit user confirmation before executing any state-changing commands (e.g., campaign create, campaign update).

Present the exact CLI command and parameters to the user.
Ask for explicit approval.
Only proceed if approved.

Orchestration Workflows

For complex orchestrations (e.g., CPA spike analysis), see references/workflows.md.

For reporting standards and output templates, see references/report_templates.md.

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Meta Ads Expert AI skill do?

Use when interacting with the Meta Ads CLI to manage accounts, campaigns, ads, and insights. Act as an Expert Media Buyer.

Why use Meta Ads Expert on TypingMind?

Because you install it once and use it with any model. Meta Ads Expert is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Meta Ads Expert in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/Varnan-Tech/opendirectory/tree/main/skills/meta-ads-skill/meta-ads-skill. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Meta Ads Expert?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Meta Ads Expert?

As many as you like. As long as a model supports skills, you can use Meta Ads Expert with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Meta Ads Expert AI skill free?

Yes. It is published on GitHub by Varnan-Tech under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Meta Ads Expert Skill

Authentication & Setup

Environment Variables

CLI Routing

Strict Guardrails

Command Execution

Date Ranges & Pagination

Safety Guardrails (State-Changing Actions)

Orchestration Workflows

Bundled files

Frequently asked questions

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