Brand Identity

Community

vibeeval

brand-identity

Voice framework, visual identity standards, color palette management, typography specs, brand consistency

Overview

Publisher	vibeeval
Repository	`vibecosystem`
Skill name	`brand-identity`
Stars	533
Forks	44
Bundled files	Instructions only
License	MIT
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by vibeeval on GitHub. Read the source before you install it.

Installation

Install the Brand Identity AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/vibeeval/vibecosystem/tree/main/skills/brand-identity
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/vibeeval/vibecosystem.git /tmp/vibecosystem
mkdir -p .claude/skills
cp -r /tmp/vibecosystem/skills/brand-identity .claude/skills/brand-identity

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Brand Identity in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Brand Identity on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Brand Identity is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Brand Identity

Marka kimligini olusturma ve koruma rehberi. Tutarlilik her seydir.

Voice Framework

Voice vs Tone

Kavram	Tanim	Ornek
Voice	Markanin kalici kisilik ozellikleri	"Profesyonel ama samimi"
Tone	Duruma gore degisen ifade bicimi	Hata mesajinda: empatik, basaride: kutlamaci

Personality Traits Matrisi

Markanin 4 eksenini tanimla:

Eksen	Sol Uc	Sag Uc	Senin Pozisyon (1-5)
Formalite	Resmi, kurumsal	Samimi, konusma dili	?
Enerji	Sakin, olculu	Heyecanli, enerjik	?
Mizah	Ciddi, agirbasli	Eglenceli, espirili	?
Teknik	Basit, herkes icin	Uzman, teknik dil	?

Voice Checklist

3-5 kelimelik voice tanimi var (orn: "Guvenilir, samimi, net")
Her voice ozelliginin "yapma" karsiligi var
Ornek cumleler var (ana sayfa, hata mesaji, onboarding)
Tone varyasyonlari tanimli (basari, hata, bekleme, bilgi)

Visual Identity Standards

Logo Kullanim Kurallari

Kural	Detay
Clear space	Logo etrafinda min logo yuksekligi kadar bosluk
Min boyut	Dijitalde min 24px yukseklik
Arka plan	Hangi renklerde kullanilabilir, hangilerinde degil
Varyasyonlar	Full color, monochrome, reversed (dark bg)
Yasaklar	Stretch etme, renk degistirme, efekt ekleme

Color Palette Management

3-Katman Token Mimarisi


LAYER 1: Primitive (Ham renkler)
  blue-500: #3b82f6
  blue-600: #2563eb
  gray-100: #f3f4f6

LAYER 2: Semantic (Anlam tasiyan)
  color-primary: {blue-600}
  color-danger: {red-600}
  color-surface: {white}
  color-text: {gray-900}

LAYER 3: Component (Kullanim yeri)
  button-primary-bg: {color-primary}
  button-primary-hover: {blue-700}
  card-bg: {color-surface}
  input-border: {gray-300}

Palette Kurallari

Kural	Detay
Ana renkler	Max 3 (primary, secondary, accent)
Notral tonlar	1 gray skalasi (50-950)
Durum renkleri	Success (yesil), Warning (sari), Danger (kirmizi), Info (mavi)
Dark mode	Her semantic token'in dark varyanti
Kontrast	Tum text/bg kombinasyonlari WCAG AA (4.5:1)

Typography Specifications

Kullanim	Font	Agirlik	Boyut	Satir Yuksekligi
Display	Primary	Bold (700)	48-72px	1.1
H1	Primary	Semibold (600)	36-48px	1.2
H2	Primary	Semibold (600)	24-36px	1.25
H3	Primary	Medium (500)	20-24px	1.3
Body	Primary	Regular (400)	16px	1.5
Small	Primary	Regular (400)	14px	1.4
Caption	Primary	Regular (400)	12px	1.3
Code	Mono	Regular (400)	14px	1.5

Font Pairing Rehberi

Baslik	Govde	Karakter
Inter	Inter	Notr, profesyonel
Cal Sans	Inter	Modern, teknoloji
Playfair Display	Source Sans	Luks, editoryal
Space Grotesk	DM Sans	Yaratici, modern
Fraunces	Work Sans	Sicak, organik

Iconography

Kural	Detay
Stil tutarliligi	Tek icon seti sec (Lucide, Heroicons, Phosphor)
Boyut skalasi	16, 20, 24, 32px (text ile orantili)
Cizgi kalinligi	Set icinde tutarli (1.5px veya 2px)
Filled vs Outlined	Birini sec, karistirma

Brand Consistency Checklist

Dijital Urunler

Primary font tanimli ve yuklendi
Color token'lari CSS variable olarak tanimli
Logo tum varyasyonlarda mevcut (SVG)
Favicon ve og:image marka tutarli
Button, input, card stilleri tutarli
Hata mesajlari marka voice'una uygun
Empty state illust/copy marka ile uyumlu
Loading animasyonu marka ile uyumlu
404 sayfasi marka ile uyumlu

Iletisim

Email template'leri marka tutarli
Bildirim mesajlari voice rehberine uygun
Onboarding akisi marka tonunda
Dokumantasyon stili tutarli

Islem Akisi

Kesfet: Marka degerlerini, hedef kitleyi, rakipleri analiz et
Tanimla: Voice, renk, tipografi, ikon standartlarini belirle
Dokumante et: Token'lari, kurallari, ornekleri yaz
Uygula: Design system'e entegre et
Denetle: Tutarlilik kontrolu yap, sapmalari duzelt

Frequently asked questions

What does the Brand Identity AI skill do?

Voice framework, visual identity standards, color palette management, typography specs, brand consistency

Why use Brand Identity on TypingMind?

Because you install it once and use it with any model. Brand Identity is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Brand Identity in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/vibeeval/vibecosystem/tree/main/skills/brand-identity. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Brand Identity?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Brand Identity?

As many as you like. As long as a model supports skills, you can use Brand Identity with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Brand Identity AI skill free?

Yes. It is published on GitHub by vibeeval under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Brand Identity

Voice Framework

Voice vs Tone

Personality Traits Matrisi

Voice Checklist

Visual Identity Standards

Logo Kullanim Kurallari

Color Palette Management

3-Katman Token Mimarisi

Palette Kurallari

Typography Specifications

Font Pairing Rehberi

Iconography

Brand Consistency Checklist

Dijital Urunler

Iletisim

Islem Akisi

Frequently asked questions

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