Account Weight (账号权重)
Overview
Account weight is Xiaohongshu's internal authority score for your account - based on consistency, content quality, community compliance, and engagement history - which determines how much the algorithm amplifies your content.
When to Use
Use when:
- Content reach suddenly drops
- Account is shadowbanned or restricted
- Diagnosing performance issues
- Building new account authority
- Recovering from policy violations
Do NOT use when:
- Need content optimization (use content-performance-analysis)
- Checking if content was removed (use violation-handling)
Core Pattern
Before (low weight account):
❌ Inconsistent posting ❌ Low quality content ❌ Community violations ❌ Poor engagement ❌ Algorithm suppresses content
After (high weight account):
✅ Consistent posting schedule ✅ High quality content ✅ Follows all guidelines ✅ Strong engagement ✅ Algorithm boosts content
5 Account Weight Factors:
- Consistency - Regular posting frequency
- Content Quality - Valuable, not spammy
- Compliance - Follows community guidelines
- Engagement - Likes, comments, shares
- Account Age - Longer = more authority (if healthy)
Quick Reference
| Factor | Impact | Improvement Time | How to Improve |
|---|---|---|---|
| Consistency | High | 2-4 weeks | Post 3-4x/week regularly |
| Quality | High | Immediate | Create valuable content |
| Compliance | Critical | 1-4 weeks | Remove violating content |
| Engagement | Medium | Ongoing | Engage with audience |
| Age | Low | Months | Consistent good behavior |
Implementation
Step 1: Diagnose Account Weight
Symptoms of low weight:
- Views suddenly drop <100
- Content not shown to followers
- Low or zero explore traffic
- Sudden drop in engagement
- Account feels "shadowbanned"
Check:
- Recent community guideline violations?
- Inconsistent posting recently?
- Content quality drop?
- Mass unfollow event?
Step 2: Fix Consistency Issues
Consistency = #1 factor
Optimal posting:
- 3-4 posts per week minimum
- Spread out (not 5 posts in 1 day)
- Same time slots (establish rhythm)
- Quality over quantity
Recovery timeline: 2-4 weeks of consistent posting.
Step 3: Ensure Compliance
Remove risky content:
- Delete or set to private borderline posts
- Avoid prohibited topics
- Disclose promotional content
- Respect intellectual property
Review guidelines:
- Re-read community-guidelines skill
- Check for copyright issues
- Ensure proper ad disclosures
Step 4: Boost Content Quality
Quality signals:
- Original content (not reposting)
- Value-driven (educational, entertaining)
- High completion rates (for video)
- Good save rates (3%+)
- Positive engagement
Step 5: Rebuild Gradually
Recovery strategy:
- Week 1-2: Post consistently, focus on quality
- Week 3-4: Increase engagement, respond to comments
- Week 5-8: Experiment with viral content
- Monitor: Watch for view count improvements
Common Mistakes
| Mistake | Fix |
|---|---|
| Posting too much at once | Spread content, 3-4x/week |
| Low quality content | Focus on value, not volume |
| Ignoring violations | Remove problematic content |
| Impatient | Account weight takes weeks to rebuild |
| Giving up too soon | Consistency is key |
Real-World Impact
High weight accounts: Content shown to 10K+ even with 1K followers Low weight accounts: Content shown to <200 even with 10K followers
**Key metric: Account weight can make 10-50x difference in reach.
Related Skills:
- REQUIRED: community-guidelines (ensure compliance)
- REQUIRED: data-analytics (monitor weight recovery)
- REQUIRED: algorithm-mechanism (understand how weight affects algorithm)
- content-calendar (maintain consistency)
- violation-handling (recover from violations)
