Safe Publish
Publish a Webflow site with comprehensive preview, validation, and explicit confirmation workflow.
Important Note
ALWAYS use Webflow MCP tools for all operations:
- Use Webflow MCP's
data_sites_toolwith actionlist_sitesfor listing available sites - Use Webflow MCP's
data_sites_toolwith actionget_sitefor detailed site information - Use Webflow MCP's
data_pages_toolwith actionlist_pagesfor retrieving all pages - Use Webflow MCP's
data_cms_toolwith actionget_collection_listfor listing CMS collections - Use Webflow MCP's
data_cms_toolwith actionlist_collection_itemsfor checking draft items - Use Webflow MCP's
data_sites_toolwith actionpublish_sitefor publishing the site - Use Webflow MCP's
webflow_guide_toolto get best practices before starting - DO NOT use any other tools or methods for Webflow operations
- All tool calls must include the required
contextparameter (15-25 words, third-person perspective)
Instructions
Phase 1: Site Selection & Status Check
- Get site: Identify the target site. If user does not provide site ID, ask for it.
- Fetch site details: Use Webflow MCP's
data_sites_toolwith actionget_siteto retrieve:- Last published date
- Last updated date
- Custom domains configured
- Locale settings
- Check publish status: Determine if site has unpublished changes:
- Compare
lastUpdatedvslastPublishedtimestamps - If
lastPublishedis null, site has never been published - If
lastUpdated>lastPublished, site has unpublished changes
- Compare
Phase 2: Change Detection & Analysis
- List all pages: Use Webflow MCP's
data_pages_toolwith actionlist_pages - Identify modified pages:
- Compare each page's
lastUpdatedwith site'slastPublished - Flag pages modified after last publish
- Categorize by type (static, CMS template, archived, draft)
- Compare each page's
- List all collections: Use Webflow MCP's
data_cms_toolwith actionget_collection_list - Check for draft items:
- For each collection, use Webflow MCP's
data_cms_toolwith actionlist_collection_items - Count items where
isDraft: true - Count items modified since last publish
- For each collection, use Webflow MCP's
- Detect issues:
- Draft items that won't be published unless explicitly included
- Pages missing SEO metadata
- Broken references (if detectable)
Phase 3: Pre-Publish Validation & Preview
- Run pre-publish checks:
- Verify no broken collection references
- Check for pages with missing required fields
- Warn about draft items that will remain unpublished
- Generate detailed preview:
- Show all pages to be published
- Show all CMS items to be published
- Display warnings for any issues found
- Show which domains will be updated
- Ask for publish scope:
- Webflow subdomain only
- Custom domains only
- Both subdomain and custom domains
Phase 4: Confirmation & Publishing
- Require explicit confirmation:
- User must type "publish" to proceed
- "yes" or "y" should NOT trigger publish
- Show clear warning about what will go live
- Execute publish:
- Use Webflow MCP's
data_sites_toolwith actionpublish_sitewith correct parameters - Handle
customDomainsas empty array if no custom domains - Set
publishToWebflowSubdomainbased on user choice
- Use Webflow MCP's
- Capture publish timestamp:
- Fetch site info again after publish
- Record exact publish time from
lastPublishedfield
Phase 5: Verification & Reporting
- Verify publish success:
- Check that
lastPublishedtimestamp updated - Verify site is accessible at published URL(s)
- Report any verification failures clearly
- Check that
- Generate success report:
- Show publish timestamp
- List what went live (pages, items)
- Provide published URL(s)
- Show verification status
- Handle failures gracefully:
- If publish fails, show clear error message
- Suggest remediation steps
- Do not retry automatically
Examples
User prompt:
Publish my site
Step 1: Site Selection
🚀 Safe Publish - Site Selection Available Sites: 1. **MCP Demo#1** - Last published: January 9, 2026 at 20:05:38 UTC - Last updated: January 9, 2026 at 20:49:37 UTC - ⚠️ **Has unpublished changes** (updated 44 minutes after last publish) 2. **MCP Demo#2** - Last updated: January 9, 2026 at 19:32:53 UTC - Status: Not yet published Which site would you like to publish? (1-2)
Step 2: Change Detection & Preview
🚀 Publish Preview: MCP Demo#1 **Last published:** January 9, 2026 at 20:05:38 UTC **Time since last publish:** ~1 hour 5 minutes --- ## Changes to Publish: ### 📄 Pages Modified: 1 └── **Home** (/) - SEO title updated to "Home Page" - Last modified: 21:10:52 UTC ### 📝 CMS Items: 2 draft items to publish **Blog Posts (2 drafts):** 1. **"Why Webflow MCP Will Transform Your Workflow in 2026!"** - Status: Draft - Created: 20:24:44 UTC - Last modified: 21:11:03 UTC - Featured: Yes - Slug: webflow-mcp-transform-workflow-2026 2. **"Webflow E-commerce: The Future of Online Shopping in 2026!"** - Status: Draft - Created: 20:05:24 UTC - Last modified: 21:11:11 UTC - Featured: Yes - Slug: webflow-ecommerce-2026 --- **Pre-Publish Checks:** - ✅ No broken references detected - ✅ All required fields populated - ⚠️ 2 draft items will become published **Publish Targets:** - Webflow subdomain: mcp-demo-1-e88499.webflow.io - Custom domains: None configured **⚠️ Type "publish" to make these changes live.**
Step 3: After user types "publish"
🔄 Publishing MCP Demo#1... Progress: ████████████████████ 100% ✅ Published Successfully! **Site:** MCP Demo#1 **Published at:** 2026-01-09 21:12:52 UTC (January 9, 2026 at 21:12:52) --- ## What Went Live: ### 📄 Pages (1) - ✅ Home (/) - SEO title updated ### 📝 Blog Posts (2) - ✅ "Why Webflow MCP Will Transform Your Workflow in 2026!" - ✅ "Webflow E-commerce: The Future of Online Shopping in 2026!" --- ## Verification: - ✅ **Site accessible:** Yes - ✅ **URL:** https://mcp-demo-1-e88499.webflow.io - ✅ **Status:** Page loading successfully - ✅ **Content delivery:** Webflow CDN responding --- **🎉 Your site is now live with all changes published!** All unpublished changes have been successfully published to the Webflow subdomain. The 2 draft blog posts are now visible on your site.
Alternative: With Warnings
🚀 Publish Preview: Company Site **Last published:** January 8, 2026 at 14:30:00 UTC --- ## Changes to Publish: ### 📄 Pages Modified: 3 ├── **About** (/about) │ └── Content updated ├── **Contact** (/contact) │ └── Form fields changed └── **Home** (/) └── Hero section updated ### 📝 CMS Items **Blog Posts:** - 5 published items modified - 2 draft items (will NOT be published automatically) **Products:** - 3 new items created - 1 item updated --- **Pre-Publish Checks:** ⚠️ **Warnings Found:** 1. **Missing SEO Metadata (2 pages):** - /about - No meta description - /contact - No meta title or description - 💡 Recommendation: Add SEO metadata before publishing 2. **Draft Items (2):** - "Upcoming Product Launch" (Blog Post) - "Holiday Sale Announcement" (Blog Post) - ⚠️ These will remain unpublished 3. **Large Change Set:** - 3 pages + 9 CMS items will be updated - Consider reviewing changes carefully **Publish Targets:** - Webflow subdomain: company-site.webflow.io - Custom domains: example.com, www.example.com --- **Would you like to:** 1. Proceed with publish (type "publish") 2. Cancel and review (type "cancel")
Guidelines
Phase 1: Critical Requirements
Site Status Check:
- Always fetch complete site details using
data_sites_toolwith actionget_site - Compare
lastUpdatedvslastPublishedto detect unpublished changes - If timestamps are identical, inform user "No changes to publish"
- If
lastPublishedis null, warn "First publish - entire site will go live"
Timestamp Handling:
- Store both ISO format and human-readable format
- Calculate time elapsed since last publish
- Show timezone (prefer UTC for clarity)
Phase 2: Change Detection Rules
Page Change Detection:
- Compare page
lastUpdatedwith sitelastPublished - Only flag pages where
lastUpdated > lastPublished - Categorize changes:
- Content changes (hard to detect via API)
- SEO metadata changes (compare if available)
- Structural changes (page created/deleted)
CMS Item Detection:
- Check
isDraftfield for all items - Compare
lastUpdatedwith sitelastPublished - Count items in each state:
- Published + not modified
- Published + modified
- Draft (won't be published)
- Archived (won't appear on site)
Collections to Check:
- Query all collections with
data_cms_toolwith actionget_collection_list - For each collection, list items with
data_cms_toolwith actionlist_collection_items - Batch queries if site has many collections (10+ collections)
Phase 3: Pre-Publish Validation
Required Checks:
-
Broken References:
- Check if referenced items exist
- Warn if reference field points to deleted/archived item
- Note: API may not expose this easily - best effort
-
Missing Required Fields:
- Verify all required CMS fields are populated
- Warn if required fields are empty (shouldn't be possible, but check)
-
SEO Completeness:
- Check pages for missing
seo.titleorseo.description - Warn but don't block publish
- Provide recommendations for improvement
- Check pages for missing
-
Draft Item Warning:
- Clearly list all draft items
- Explain they will remain unpublished
- Offer to cancel if user wants to publish drafts first
Warning Levels:
- 🔴 Critical: Would break site (broken refs, missing required fields)
- ⚠️ Warning: Suboptimal but publishable (missing SEO, drafts)
- 💡 Suggestion: Best practices (add meta descriptions, optimize images)
When to Block Publish:
- Only block if critical errors found
- For warnings and suggestions, allow user to proceed
- Always show warnings prominently
Phase 4: Confirmation & Publishing
Confirmation Requirements:
- User MUST type "publish" (case-insensitive)
- Do NOT accept: "yes", "y", "ok", "go", "confirm"
- Rationale: Prevents accidental publishes from generic confirmations
- If user types anything else, ask again or treat as cancel
Publish API Usage:
javascript// Correct format for data_sites_tool with action publish_site { "site_id": "site-id-here", "publishToWebflowSubdomain": true, // or false "customDomains": [] // MUST be array, even if empty } // If custom domains exist: { "site_id": "site-id-here", "publishToWebflowSubdomain": false, "customDomains": ["example.com", "www.example.com"] }
Domain Selection:
- If no custom domains: Publish to subdomain only
- If custom domains exist: Ask user which to publish to
- Subdomain only
- Custom domains only
- Both
- Default to subdomain if user doesn't specify
Error Handling:
- If
customDomainsvalidation error: Ensure it's an array - If
400 Bad Request: Check request format - If
403 Forbidden: Check site publish permissions - If
500 Server Error: Retry once after 5 seconds, then report failure
Phase 5: Verification & Reporting
Post-Publish Verification:
-
Fetch Updated Site Info:
- Call
data_sites_toolwith actionget_siteagain - Verify
lastPublishedtimestamp updated - If timestamp didn't update, publish may have failed
- Call
-
Site Accessibility Check:
- Use WebFetch to check published URL
- Verify site returns 200 OK
- Check that content is served (not error page)
- Measure response time
-
Custom Domain Checks:
- If published to custom domains, verify each domain
- Some domains may take time to propagate (DNS)
- Note: "Domain may take a few minutes to update" if slow
Verification Failure Handling:
- If site not accessible: Report clearly
- Note: Changes ARE published even if verification fails
- Possible causes:
- DNS propagation delay
- CDN cache not yet cleared
- Temporary Webflow infrastructure issue
- Suggest: "Try accessing the site in 2-3 minutes"
Success Report Format:
✅ Published Successfully! Site: [Site Name] Published at: [ISO Timestamp] ([Human Readable]) What Went Live: - X pages modified - Y CMS items published - Z draft items promoted to published Verification: ✅ Site accessible ✅ URL: [primary URL] ✅ Response time: [Xms] [If custom domains] Custom Domains: ✅ example.com - accessible ⚠️ www.example.com - propagating (may take 2-3 minutes)
Best Practices
Always:
- ✅ Show comprehensive preview before publishing
- ✅ Require explicit "publish" confirmation
- ✅ Verify site after publish
- ✅ Report exact publish timestamp
- ✅ List all changes going live
- ✅ Warn about draft items
Never:
- ❌ Publish without explicit user confirmation
- ❌ Accept generic confirmations like "yes"
- ❌ Hide warnings from user
- ❌ Retry failed publishes automatically
- ❌ Proceed if critical errors detected
Edge Cases:
No Changes to Publish:
ℹ️ No Changes to Publish Last published: January 9, 2026 at 20:05:38 UTC Last updated: January 9, 2026 at 20:05:38 UTC All changes are already published. Your site is up to date!
First Publish (Never Published Before):
⚠️ First Publish Warning This site has NEVER been published before. This will make the ENTIRE site publicly accessible: - All pages (2 pages) - All CMS items (47 items across 3 collections) - All assets Are you ready to make this site live? Type "publish" to proceed, or "cancel" to abort.
Publish to Staging Subdomain:
- If site has custom domains but user chooses subdomain only
- Useful for testing before publishing to production domain
- Explain: "Publishing to subdomain only. Custom domains will continue showing old version."
Partial Publish Not Supported:
- Webflow publishes entire site, not individual pages
- Cannot publish specific pages or collections
- If user asks to "publish just the homepage", explain limitation
- Alternative: Use staging subdomain for testing
Performance Optimization
For Large Sites:
- Sites with 100+ pages or 1000+ items may take time to analyze
- Show progress: "Analyzing 150 pages..."
- Batch API calls when possible
- Consider skipping detailed diff for very large change sets
Caching:
- Cache site info during workflow (don't refetch unnecessarily)
- Only refetch after publish to verify
Timeouts:
- Publish API may take 10-30 seconds for large sites
- Don't timeout too quickly
- Show: "Publishing... this may take up to 30 seconds for large sites"
Error Messages
Clear and Actionable:
❌ Bad:
"Publish failed"
✅ Good:
"Publish Failed: Validation Error The Webflow API returned an error: - customDomains parameter must be an array This is likely a configuration issue. Retrying...
Common Errors:
-
Validation Error (customDomains):
- Fix: Ensure
customDomains: []is an array - Don't pass null or omit the field
- Fix: Ensure
-
Site Not Found:
- User may have provided wrong site ID
- List available sites and ask user to select
-
Insufficient Permissions:
- Site may require specific publish permissions
- Check workspace access settings
-
Publish Already in Progress:
- Another publish may be running
- Wait 30 seconds and try again

