Campaign Postmortem

Organization

zapier

campaign-postmortem

Build sourced campaign retrospectives from goals, launch context, performance data, team feedback, and follow-up actions.

Overview

Publisher	zapier
Repository	`gtm-cheat-codes`
Skill name	`campaign-postmortem`
Stars	349
Forks	21
Bundled files	4
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
4 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by zapier on GitHub. Read the source before you install it.

Installation

Install the Campaign Postmortem AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/zapier/gtm-cheat-codes/tree/main/skills/marketing/campaign-postmortem
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/zapier/gtm-cheat-codes/tree/main/skills/marketing/campaign-postmortem

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/zapier/gtm-cheat-codes.git /tmp/gtm-cheat-codes
mkdir -p .claude/skills
cp -r /tmp/gtm-cheat-codes/skills/marketing/campaign-postmortem .claude/skills/campaign-postmortem

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Campaign Postmortem in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Campaign Postmortem on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Campaign Postmortem is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Campaign Postmortem

Use When

A marketing team needs to understand what happened in a campaign and turn the learning into better next-cycle decisions.

Workflow

Confirm campaign name, date range, goals, channels, and audience.
Gather approved source material: brief, launch plan, project notes, performance data, meeting notes, and team feedback.
Build a timeline of major decisions, launch events, results, and follow-up actions.
Compare goals to actual results with source references.
Separate observations from interpretations.
Identify what worked, what did not work, root causes, and open questions.
Recommend what to repeat, change, or stop.
Add an action register with owners, dates, and unresolved decisions when available.

Zapier MCP And SDK Role

Use Zapier MCP to gather approved campaign docs, conversations, dashboards, CRM context, meeting notes, and tracker state.
Use Zapier SDK for retro intake, scheduled reminders, reviewer routing, action logging, and follow-up tracking.
Keep metrics, claims, and broad sharing review-gated.

Output Format

Executive summary
Source list
Campaign timeline
Goal vs. actuals
What worked
What did not work
Root causes and caveats
Repeat / change / stop
Action register

Guardrails

Never invent metrics, attribution, causes, or owner commitments.
Label missing data and conflicting evidence.
Keep the retro focused on systems, decisions, and process, not personal blame.
Require human review before sharing broadly or updating source-of-truth records.

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Campaign Postmortem AI skill do?

Build sourced campaign retrospectives from goals, launch context, performance data, team feedback, and follow-up actions.

Why use Campaign Postmortem on TypingMind?

Because you install it once and use it with any model. Campaign Postmortem is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Campaign Postmortem in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/zapier/gtm-cheat-codes/tree/main/skills/marketing/campaign-postmortem. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Campaign Postmortem?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Campaign Postmortem?

As many as you like. As long as a model supports skills, you can use Campaign Postmortem with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Campaign Postmortem AI skill free?

Yes. It is published on GitHub by zapier under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Campaign Postmortem

Use When

Workflow

Zapier MCP And SDK Role

Output Format

Guardrails

Bundled files

Frequently asked questions

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