Skill Campaign Planner logo

Skill Campaign Planner

OrganizationPopular
ZJU-REAL
skill-campaign-planner

活动/营销策划（国内本地化）：为节日营销、电商大促（618/双11/年货节）、新品发布、活动造势 制定完整方案——目标拆解、营销节奏（预热-爆发-返场）、多平台内容矩阵、互动玩法、KOL 分层、 预算分配、风险合规、效果指标。当用户说"营销方案""活动策划""大促方案""618/双11 怎么做" "节日营销""新品发布方案""造势""campaign""营销节奏""怎么搞活动"时使用。

Overview

PublisherZJU-REAL
RepositoryEasel
Skill nameskill-campaign-planner
Stars
1.2K
Forks
175
Bundled files
2
LicenseApache-2.0
Links
Skill sourceRepositoryHomepage
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • 2 bundled files

    Scripts, templates, and references the model can read while it works. Files are read-only and never executed.

  • Open source

    Published by ZJU-REAL on GitHub. Read the source before you install it.

Installation

Install the Skill Campaign Planner AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/ZJU-REAL/Easel.git /tmp/Easel
mkdir -p .claude/skills
cp -r /tmp/Easel/skills/openclaw/skill-campaign-planner .claude/skills/skill-campaign-planner
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Skill Campaign Planner in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Skill Campaign Planner on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Skill Campaign Planner is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

活动 / 营销策划（campaign-planner）

产出一份可落地的营销活动方案，覆盖目标→节奏→内容矩阵→玩法→资源→风险→复盘指标。 领域方法在 references/campaign-frameworks.md，本文件只讲流程。定义规则与模型，不套具体案例。

单条选题蹭热点见 skill-trend-rider；系列内容规划见 skill-content-strategy； 商单/联名见 skill-collab-proposal；本 SKILL 做一次营销活动的整体策划。

输入

字段必填说明
活动类型是节日营销 / 电商大促 / 新品发布 / 活动造势 / 周年庆等
目标推荐涨粉 / 转化 / 声量 / 拉新 / 清库存（决定节奏与玩法侧重）
时间推荐活动日期 / 大促节点（决定预热-爆发-返场排期）
资源可选预算、可用平台、是否有 KOL/达人、产品/优惠力度

信息不全时先补齐关键项（类型/目标/时间），再出方案。

执行步骤

  1. 判定活动类型与核心目标，读 references/campaign-frameworks.md「一、目标→打法映射」确定主打法 （声量型/转化型/拉新型策略侧重不同）。
  2. 搭营销节奏：按「二、营销节奏模型」拆成 预热期 / 爆发期 / 返场期（大促再加 蓄水/尾款 等节点）， 每阶段定目标、内容重点、发布密度。
  3. 排内容矩阵：按「三、内容矩阵」把 各阶段 × 各平台 × 内容形式 排成表（哪个平台承担种草/转化/造势）。 跨平台适配交给 skill-cross-platform-publish 落地。
  4. 设计互动玩法：从「四、玩法库」选契合目标的玩法（抽奖/挑战赛/晒单/预约/拼团/联名等），说明机制与目的。
  5. 资源分配：按「五、KOL 分层与预算」给达人分层建议（头部造势/腰部种草/素人铺量）与预算大致比例。
  6. 风险与合规：按「六、风险与合规红线」列此类活动的常见坑（虚假宣传、诱导、平台规则、舆情）。
  7. 效果指标：按「七、效果指标」给分阶段可量化 KPI 与复盘口径（配合 skill-social-performance-review）。
  8. 输出结构化方案：目标 → 节奏排期表 → 内容矩阵表 → 玩法 → 资源/预算 → 风险 → KPI。

Profile 感知

  • 有 Profile：目标/平台/调性贴合 identity.md+platforms.md；玩法与文案语气对齐 style.md； 合规遵守 preferences.md 底线；预算/达人建议匹配账号体量。
  • 无 Profile：按活动类型给通用方案，标注需用户补充预算/平台/产品信息以精化。

规则

  1. 方案必须可落地：给具体节奏排期、平台分工、玩法机制，不写空泛口号。
  2. 节奏是核心——预热蓄水、爆发集中、返场收尾，别把火力平摊。
  3. 玩法服务目标：转化型重优惠/紧迫感，声量型重话题/参与感，别乱堆玩法。
  4. 明确风险与合规红线（尤其大促的价格/宣传合规），不建议违规诱导玩法。
  5. 给可量化 KPI 与复盘口径，方案闭环到效果评估。

参考来源

沉淀自内容营销活动通用方法论（营销节奏 预热-爆发-返场、AISAS/AARRR 视角、大促蓄水-尾款节点、 达人分层投放），本地化到国内平台（小红书种草、抖音爆发、社群转化、公众号沉淀）。框架化为可复用 模型，不绑定具体品牌案例。

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Skill Campaign Planner AI skill do?

活动/营销策划（国内本地化）：为节日营销、电商大促（618/双11/年货节）、新品发布、活动造势 制定完整方案——目标拆解、营销节奏（预热-爆发-返场）、多平台内容矩阵、互动玩法、KOL 分层、 预算分配、风险合规、效果指标。当用户说"营销方案""活动策划""大促方案""618/双11 怎么做" "节日营销""新品发布方案""造势""campaign""营销节奏""怎么搞活动"时使用。

Why use Skill Campaign Planner on TypingMind?

Because you install it once and use it with any model. Skill Campaign Planner is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Skill Campaign Planner in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-campaign-planner. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Skill Campaign Planner?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Skill Campaign Planner?

As many as you like. As long as a model supports skills, you can use Skill Campaign Planner with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Skill Campaign Planner AI skill free?

Yes. It is published on GitHub by ZJU-REAL under the Apache-2.0 license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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