Marketing AI Skills

Apply meta-principles of software craftsmanship: DRY, orthogonality, tracer bullets, and design by contract. Use when the user mentions "best practices", "pragmatic approach", "broken windows",…

When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images,"…

ActiveCampaign integration. Manage Users, Organizations, Leads, Projects, Goals, Filters. Use when the user wants to interact with ActiveCampaign data.

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and…

Use when the user asks to "launch on Product Hunt / Hacker News", "prepare community or directory launch submissions", or "plan the launch submission waves"; produces per-platform submission packages…

Use when asked to improve activation, map the growth funnel, identify growth levers, design a referral program, build a retention playbook, develop a PLG strategy, or find where to invest in growth.…

[omh] Turn an observed onboarding, activation, retention, re-engagement, referral, or monetization problem into one consent-safe in-app journey or growth experiment plan with a bounded readout and an…

Apply named refactoring transformations to improve code structure without changing behavior. Use when the user mentions "refactor this", "code smells", "extract method", "replace conditional",…

Help users build a strategic professional network and public audience by transitioning from passive learning to active, value-driven contribution.

When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand…

ActiveProspect integration. Manage data, records, and automate workflows. Use when the user wants to interact with ActiveProspect data.

Transform Claude into an expert in evidence-based educational presentation design. Use when designing presentations for teaching, training, or learning contexts where retention and comprehension…

When the user wants to build an AI-powered outreach system, write cold emails, improve deliverability, or scale personalized outreach. Also use when the user mentions 'cold email,' 'cold outreach,'…

Use when the user asks to "run my launch day", "build a launch day runbook / war room", or "decide CONTINUE or ROLLBACK after the push"; produces a pre-conditions gate check (launch-readiness-auditor…

Growth experiment design — structure a growth hypothesis, define metric, baseline, expected lift, and kill condition for a single experiment. Use when asked to "design a growth experiment", "test this…

Manage software complexity through deep modules, information hiding, and strategic programming. Use when the user mentions "module design", "API too complex", "shallow class", "complexity budget",…

Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion…

When the user wants to create, optimize, or audit contact page and forms. Also use when the user mentions "contact page," "contact form," "get in touch," "support form," "contact us," "reach us,"…

Systematically harvest short testimonials from customers via NPS, milestones, post-purchase, and email during PRD v1.0 Market Adoption. Triggers on requests to collect testimonials, set up social…

Master email marketing from subject lines to sequences. Templates for welcome emails, nurture campaigns, sales emails, and newsletters that get opened, read, and clicked. Use when: Writing email…

Use when the user asks to "audit our launch plan", "are we ready to launch", or evaluate launch execution/outcomes; runs one typed RAMP preflight, execution, or outcome profile without mixing time…

Use when asked to design growth-optimized landing pages, activation funnel layouts, or experiment-friendly page structures. Examples: "growth-optimized landing", "activation funnel layout", "A/B…

Audit, write, and improve developer documentation using Google's Developer Documentation Style Guide and Technical Writing courses. Use this skill for any documentation work, even when the user names…

Establishes whether the business makes money on each customer or unit — contribution margin, acquisition cost, payback period, lifetime value, and the cohort behavior underneath. Use this to assess…

Help users master the transition from sales-led to product-led growth by leveraging the product itself as the primary vehicle for customer education and revenue generation.

Create platform-specific social media posts for LinkedIn, Facebook, Instagram, and Reddit. Handles character limits, hashtag strategies, hook placement, and image specs per platform. Works from…

When the user wants to create, optimize, or audit the main site homepage (primary entry page). Also use when the user mentions "homepage," "main page," "home page," "hero section," "above the fold,"…

Apply Russell Brunson's Expert Secrets framework to build a mass movement around expertise — create a charismatic leader persona, design a new-opportunity offer, craft belief-breaking stories, and…

Bright flat-vector editorial illustration style — every colored shape sits in front of an offset black silhouette of itself (the signature depth trick, no outlines on the fills), with white hand-drawn…

Use when the user asks to "build a media list for my launch", "write a launch press release", or "pitch press under embargo"; produces a three-tier media and analyst list (Tier 1 exclusive candidates,…

PLG motion design — free tier definition, activation sequence, expansion trigger points, viral mechanic assessment. Given a product, output the PLG architecture and make the calls. Use when asked to…

Safely change and test untested codebases using Feathers' "Working Effectively with Legacy Code". Use when the user mentions "legacy code", "no tests", "untested codebase", "how do I test this",…

Help users transition from a pure self-serve model to a hybrid motion that uses human sales to capture large enterprise deals while maintaining a frictionless product entry point.

Research a company or brand from its website and produce a reusable Brand Core covering products, audience, competitors, positioning, offers, messaging evidence, voice, and visual identity. Use before…

Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever…

When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing,"…

Acumbamail integration. Manage data, records, and automate workflows. Use when the user wants to interact with Acumbamail data.

25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation. Use when: Writing headlines for landing pages, ads, or articles;…

When the user wants to build programmatic SEO with AI, create competitor alternative pages, optimize for AI Overviews, or scale content production. Also use when the user mentions 'SEO,' 'programmatic…

Use when the user asks to "triage launch feedback", "cluster reviews, comments, and board posts into themes", or "set up a you asked, we shipped loop"; produces a feedback theme digest (frequency,…

Growth state reconnaissance — scan existing onboarding flows, acquisition channels, conversion funnels, and growth experiment logs to understand current growth state. Use when asked to "what's our…

Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "quiz funnel", "scorecard", "lead magnet", "score-based segmentation", or "lead…

Help users navigate the path from junior product manager to executive leadership by focusing on ownership, cross-functional influence, and intentional career design.

Scrape competitor ads from Meta, TikTok, Google, and LinkedIn ad libraries, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown…

Create and manage WordPress posts, pages, media, categories, tags, and menus via WP-CLI or the REST API. Use whenever the user wants to publish a blog post on WordPress, update a page, upload media,…

When the user wants to create, optimize, or audit a single article/post page (not the blog index). Also use when the user mentions "article page," "blog post page," "single post," "post template,"…

Execute content SEO strategy from keyword research through content planning, writing, and on-page optimization. Use this skill when the user needs to create SEO-optimized content, perform keyword…

Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized. Use when: Writing landing pages from scratch; Improving…

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning…

Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit…

When the user wants to create UGC ad campaigns, recruit UGC creators, generate AI UGC content, or scale with user-generated content. Also use when the user mentions 'UGC,' 'user-generated content,'…