Marketing AI Skills

ScrollClaw system — core doctrine, format selection, pipeline routing, and anti-patterns. Loaded into every UGC conversation.

Build detailed buyer personas grounded in real data, not assumptions. Pain mapping, motivation frameworks, and messaging architecture for each persona in your ICP.

Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen,…

Tracks how competitors position themselves online — scrapes homepages, features, pricing, and blogs to extract messaging, value props, CTAs, and pricing models. Compares against previous snapshots to…

Create a structured content brief using the marketing harness brief schema. Selects persona, defines angle, sets quality targets. Use when "create a brief", "content brief", "plan this content",…

在 AI 人格操作系统中捕获、审查和晋升学习内容、错误和功能请求。将结构化条目记录到 ~/workspace/.learnings/（LEARNINGS.md、ERRORS.md、FEATURE_REQUESTS.md），每周扫描模式，将重复的学习内容（3 次以上出现）晋升到 MEMORY.md，并实现 4 个成长反馈循环：好奇心（知识缺口 → 提问 → 模式跟踪）、模式识别（重复请求 →…

Use when planning a week or month of church social media content, mapping posts to dates, platforms, sermon series, and upcoming events.

When the user wants to audit, strengthen, or prepare evidence for Experience, Expertise, Authoritativeness, and Trust. Also use before registering proof entries in `project/brain/log.md` or…

Valide un draft marketing contre les standards de marque avant livraison. Obligatoire après toute écriture dans les dossiers de production (03-social-media, 04-email, 05-web-content, 07-events,…

Use after competitive-platform-analysis has produced a tiered competitor set. Scores each competitor across nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence,…

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who…

Create social media content including Twitter/X threads, LinkedIn posts, and short-form updates.

When the user wants to build video-first cold outreach, create personalized video at scale, implement async selling, or use AI demo generation for prospecting. Also use when the user mentions 'video…

Describe your product or project and get three actionable growth ideas tailored to your stage.

Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing…

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign,"…

Use when the user asks to "plan how our narrative lands on every surface", "write per-surface message-match specs", or "brief each creative builder from the canon"; maps the narrative-registry canon…

When the user's app or update was rejected by Apple App Review or Google Play Review and they need to diagnose why, fix it, and resubmit fast. Use when the user mentions "app rejected", "App Review…

Writes the launch for an app clone: the landing page built on the positioning angle, pricing set against the original's public pricing and its users' complaints, and the App Store and Google Play…

When the user's app or update was rejected by Apple App Review or Google Play Review and they need to diagnose why, fix it, and resubmit fast. Use when the user mentions "app rejected", "App Review…

Run a Google Alerts-style keyword coverage tracker. Uses news-search for recent keyword queries, lets the LLM dedupe and classify real features versus junk, stores decisions in SQLite, and alerts only…

Produce and attach native media (video teaser, GIF, card images) for every social post to maximize reach and interaction. Use whenever you post to X, LinkedIn, Reddit, or prepare HN/IndieHackers…

Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language. Produces a prioritized Reddit opportunity list for content…

GooseWorks growth coworker and router for markets, competitors, audiences, creators, campaigns, ads, photos, graphics, video, content, email, SEO, social, leads and contacts. Use for brand facts or…

Manage email marketing with the Mailcoach CLI — email lists, subscribers, campaigns, transactional emails, templates, automations, tags, and segments.

Deprecated compatibility entry for Alternatives Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Alternatives Page.

Scan connected platforms for anomalies against stored baselines, with likely causes. "why did our CPA spike"

Form optimization for lead capture, contact, demo request, application, and checkout forms. Covers field-cost analysis, multi-step form design, validation UX, mobile optimization, and A/B testing…

Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads".

Nuxt SEO meta-module with robots, sitemap, og-image, schema-org. Use when configuring SEO, generating sitemaps, creating OG images, or adding structured data.

Analyze site's internal link structure and optimize for hub-and-spoke SEO architecture. Triggers on: "optimize internal links", "internal linking", "link structure", "hub and spoke links", "orphan…

Generate high-converting, deep-dive growth case studies in MDX format. Use this skill when asked to write a case study or blog post about a company's growth, tech stack, or product-led strategy. It…

Dung khi bat dau xay thuong hieu CA NHAN cho mot con nguoi cu the — founder, coach, creator: skill nay tao file .agents/personal-brand-context.md gom dinh vi ca nhan, niche, story arc, content pillar,…

When the user wants to research customers from public communities, or synthesize customer language, pains, and objections. Also use on "customer research," "ICP research," "voice of customer," "VOC,"…

LinkDR is a managed backlink service. Use when the user wants authority backlinks, link building, guest posts, or DR-tier placements with human approval. Trigger on "get me backlinks", "link…

When the user wants concrete recommendations on how to improve their social media performance. Also use when the user mentions 'what should I do next,' 'how do I improve,' 'optimize my social media,'…

OPS on-demand: This skill should be used when the user asks to "A&R this track", "demo verdict", or…

Score a website's growth readiness, create a new score, or compare progress over time.

Content operations: editorial calendar, marketing, publishing, social media management.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says…

Use this skill when the user says 'financial model', 'projections', 'revenue forecast', 'unit economics', 'break-even', 'cash flow', or mentions MRR, churn, CAC, LTV, or runway. Builds monthly…

Use when a page ranks for a keyword but isn't in the top 3 and you want to know exactly what's missing. The agent compares the page to the top-ranking competitors and produces a specific list of…

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad…

競合比較ページ・代替製品ページをSEO・営業資料向けに作成するスキル。 「競合比較ページを作って」「代替ツールのページ」「vs ページ」「〇〇 vs △△」「alternative page」等のリクエストで発動。 単数alternative、複数alternatives、自社vs競合、競合同士比較の4フォーマットに対応。

Generates qualified B2B leads through systematic research, data collection, and scoring. Delivers structured lead lists with contact information and qualification scores.

Writes and optimizes subject lines for cold emails. Use when the user asks to "write a subject line", "improve my subject line", "subject line ideas", "A/B test subject lines", "open rate…

X/Twitter Content Specialist. Writes X-native posts — hooks, threads, and standalone tweets optimised for the platform. Strictly enforces the 280 character limit with a count on every post. Supports…

Teaches the islands architecture pattern for partial hydration. Use when building content-heavy sites where most of the page is static and only small regions need interactivity.

Customer-value check for selling points. Use when the task requires the customer benefit associated with each selling point. Apply this method to the specified inputs and verify the deliverable

Build polished, intentional UIs with concrete CSS/Tailwind values — typography, color, layout, spacing, dark mode, accessibility, animations, components. Encodes specific, opinionated rules with exact…

Build polished, intentional UIs with concrete CSS/Tailwind values — typography, color, layout, spacing, dark mode, accessibility, animations, components. Encodes specific, opinionated rules with exact…