MK-034 | Turning events into problem awareness
For a regular chat, upload packs/mk-034.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Hypotheses about the problems each event raises
Task stages are analytical categories, not a claim that every customer follows the same path
Required inputs
Provide: The product or service, customers' own words, existing pages, and actions the company can support
Method
- Move one step beyond the event and ask "What problem does this make the person aware of?"
- Problem awareness should naturally lead to subsequent searches, without jumping directly to a brand/product
- If connecting an event to a problem requires inventing substantial story detail, label it a hypothesis pending validation
Calculations and interpretation
Search phrases and paths are planning hypotheses; check them against real search terms and evidence of how pages support the need
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Trigger event | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | The customer's current problem | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Available answer | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Supporting page/creative | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Gap | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Reasonable next step | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Basis | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-034-C05 | An ad promotes a service that the page does not explain
Expected: Record a verifiable promise gap; do not immediately conclude it caused all abandonment
MK-034-C06 | No verbatim customer statements are available
Expected: Produce only a need map awaiting validation, not a claimed finding from actual research
Method sources
Source file: Google Ads 第一堂｜看懂需求，才知道廣告怎麼接
Location: Trigger event
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit
English translation of source excerpt:
Identify need-trigger events
