MK-038 | Designing a reasonable next step
For a regular chat, upload packs/mk-038.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Actions matched to the maturity of the need
Task stages are analytical categories, not a claim that every customer follows the same path
Required inputs
Provide: The product or service, customers' own words, existing pages, and actions the company can support
Method
- The next step should continue the current search intent: informational users first need understanding, comparison users need differences, and transactional users may be ready to buy/book directly
- Check whether the action jumps too far ahead or keeps ready customers going in circles
- The next step must be an action the company can actually provide
Calculations and interpretation
Search phrases and paths are planning hypotheses; check them against real search terms and evidence of how pages support the need
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-038-C05 | The budget is unknown, but materials can be organized first
Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire
Method sources
Source file: Google Ads 第一堂｜看懂需求，才知道廣告怎麼接
Location: Next step
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit
English translation of source excerpt:
Next action
