MK-041 | Ad-to-page promise check
For a regular chat, upload packs/mk-041.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Breaks where the page does not answer the ad's promise
Task stages are analytical categories, not a claim that every customer follows the same path
Use this method when a third-party blind-test or comparison ad, article, and product page answer different questions, or when an advertised member offer cannot be found after registration. Compare the promise, evidence, and reasonable next action at each step. Add a page experiment or separate tracking design only when that work is explicitly requested
Required inputs
Provide: Actual search terms and sources, ad text and promises, landing page content or URL, supported products/services and action
Method
- Compare whether the search term, ad promise, and landing page's first screen/main content answer the same question
- A click only means someone arrived. Successful continuity means they immediately see an answer to their previous question and a reasonable next step
- If promises are inconsistent, fix the ad or page before increasing traffic
Calculations and interpretation
Search phrases and paths are planning hypotheses; check them against real search terms and evidence of how pages support the need
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Object/location | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Conditions for adoption | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Actual evidence | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Check status | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Difference/candidate cause | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Next task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Limitations | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Verification cases
MK-041-C05 | The data meets the existing conditions
Expected: Report usable or maintain; do not manufacture a need for changes
MK-041-C06 | The tool returns an error
Expected: Report that the data was not obtained; do not classify it as a business anomaly
Method sources
Source file: Google Ads 第一堂｜看懂需求，才知道廣告怎麼接
Location: Promise
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit
English translation of source excerpt:
The page after the click continues the same promise
