MK-091 | Product-mix gap diagnosis
For a regular chat, upload packs/mk-091.md. It includes the shared rules, this method, and required references
Purpose
This skill delivers: Imbalances between traffic-driving and profit-generating roles
Products occurring in the same transaction do not establish psychological motives; a product pairing does not automatically prove cross-selling effectiveness
Required inputs
Provide: SKUs, product costs, customer groups, purchase records, and product lines
Method
- First check that the product line includes roles such as first contact/traffic-driving or trial, core/member benefits, and high-margin/repeat purchase
- Then check whether the same shared audience can progress from its first purchase to another brand product, instead of buying traffic again each time
- If product-development capability is missing, use knowledge products to qualify audiences first. If a first-purchase entry point is missing, prioritize traffic-driving/trial products. If repeat-purchase progression is missing, add core/high-margin products and reminders
Calculations and interpretation
Product selections and next-need proposals are candidates; check inventory, gross margin, existing buyers, and sales data
Required output fields
| Order | Field | How to complete |
|---|---|---|
| 1 | Product/role | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Need clues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Sales and gross margin | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Pairing or follow-on relationship | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Supply constraints | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Candidate approach | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Reason | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
Method sources
Source file: 營業額提升主要關鍵（一）縱深橫寬產品/產品線企劃策略
Location: Product
Source basis: extracted from course materials
Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit
English translation of source excerpt:
Product/product-line planning for depth and breadth
