Marketing Planning

CommunityPopular

cbrock84

marketing-planning

Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked. Use this for annual or quarterly planning, when budget must be allocated or defended, when marketing activity feels busy but undirected, or when a plan needs pressure-testing before commitment.

Overview

Publisher	cbrock84
Repository	`headcount`
Skill name	`marketing-planning`
Stars	2K
Forks	316
Bundled files	1
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
1 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by cbrock84 on GitHub. Read the source before you install it.

Installation

Install the Marketing Planning AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/marketing-planning
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/marketing-planning

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/cbrock84/headcount.git /tmp/headcount
mkdir -p .claude/skills
cp -r /tmp/headcount/plugins/marketing/skills/marketing-planning .claude/skills/marketing-planning

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Marketing Planning in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Marketing Planning on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Marketing Planning is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Marketing planning

Start from the constraint, not the calendar

Name the single thing limiting growth right now: not enough people know, not enough of the right people know, they know but do not believe, they believe but do not act, or they act but do not stay. Each implies a different plan. A plan that funds all five funds none properly.

Structure

Objective — one primary number with a date. Supporting metrics are supporting.
The constraint and the evidence for it.
Segments — who, in priority order, and who is explicitly out of scope this period.
Channel mix — three tiers:
- Proven — working now; fund to capacity, then stop. Most channels have a ceiling and spending past it buys worse customers.
- Scaling — evidence but not yet at capacity; the growth budget.
- Experimental — capped at a share you can lose entirely without missing the objective.
Sequencing — what has to be true before each thing starts. Content before paid, positioning before content.
Budget — by tier and channel, with the fixed-versus-variable split visible.
Measurement — the leading indicator per channel and when it should first move. A channel with no stated read-by date runs forever.
Kill criteria — what result stops each experiment. Decided in advance, when it is cheap.

Pressure-test before committing

What must be true for this to work, and which of those is least certain?
What happens at half the budget? If the plan collapses, it has no core.
Which line item would you cut first? If nothing, the plan is not prioritized.
Where does this depend on another team delivering, and have they agreed?

Sources

references/sources.md in this skill lists the outside authorities that settle the questions here — what each one is authoritative for, and what you may do with it. Check them before answering on anything they cover, and cite what you used. Most are free to read and not free to reproduce; the use note on each is binding.

Never

Plan channel activity before positioning is settled.
Fund an experiment you cannot afford to have fail.
Report a plan without stating what did not get funded and why.

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

references/sources.md1 KB

Frequently asked questions

What does the Marketing Planning AI skill do?

Why use Marketing Planning on TypingMind?

Because you install it once and use it with any model. Marketing Planning is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Marketing Planning in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/marketing-planning. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Marketing Planning?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Marketing Planning?

As many as you like. As long as a model supports skills, you can use Marketing Planning with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Marketing Planning AI skill free?

Yes. It is published on GitHub by cbrock84 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Marketing planning

Start from the constraint, not the calendar

Structure

Pressure-test before committing

Sources

Never

Bundled files

Frequently asked questions

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