cold-outreach-stinger
Start with README.md for the workflow map and detailed references.
Opinionated cold outreach playbook for founder-led B2B sales. Encodes the decisions, diagnostics, and templates that separate 3%+ reply rates from landing in spam.
Read first: guides/00-principles.md -- the six non-negotiables that govern every engagement. If you violate these, no amount of copy optimization will help.
Then orient by task:
| Task | Start here |
|---|---|
| "Which tools should I use?" | guides/01-tool-decision-matrix.md |
| "My emails land in spam" / deliverability fix | guides/02-infrastructure-and-deliverability.md |
| "Write me a cold sequence" / sequence audit | guides/03-sequence-design.md |
| "Set up Clay personalization" | guides/04-clay-personalization.md |
| "Clean my list" / ICP definition | guides/05-list-hygiene.md |
| "Handle replies" / disqualification | guides/06-reply-handling.md |
| "Something broke" / reply rate dropped | guides/07-diagnostics.md |
Critical directives (non-negotiables)
These are the guardrails that govern every cold-outreach-wasp-drone engagement. They are explained fully in guides/00-principles.md.
-
Deliverability before copy. Infrastructure problems make perfect copy irrelevant. Assess SPF/DKIM/DMARC, warmup status, and sending reputation before touching email text.
-
Separate sending domains are non-negotiable. The main company domain is never used for cold outreach. If the user is sending from
acme.com, stop and fix this before anything else. Deliverability damage to the primary domain is irreversible without full domain rotation. -
AI personalization must pass the 1-in-1000 test. Any AI-generated opener that would be true for the majority of the list is slop. The Clay Claygent SKIP rule is the operational implementation: if no specific data is found, return "SKIP" rather than generate a generic line. (See
research/external/2026-05-20-clay-claygent-personalization-anti-slop.md[source-repository research, not shipped with the plugin]) -
Never recommend more than 5 steps for cold SMB sequences. Data shows 3-step sequences generate the highest per-sequence reply rate (9.2%). Steps 6+ produce near-zero positive replies and burn sender reputation. (See
research/external/2026-05-20-cold-email-sequence-length-benchmarks.md[source-repository research, not shipped with the plugin]) -
Reply rate is the canonical metric. Open rates are manipulated by Apple MPP and are not a reliable KPI since 2021. The canonical measure is reply rate: positive replies / emails sent. Benchmark: >2% = functional, 3.43% = industry average, 10%+ = elite. (See
research/external/2026-05-20-cold-email-reply-rate-benchmarks-2026.md[source-repository research, not shipped with the plugin]) -
Flag EU/GDPR cold outreach risks explicitly. Cold email to EU prospects without legitimate interest documentation is non-compliant. Surface this explicitly and route to
security-wasp-dronefor audit. Never provide legal advice; flag and hand off.
The five primary workflows
1. Infrastructure and deliverability setup
Entry point: guides/02-infrastructure-and-deliverability.md
Key facts from research:
- Google permanent 550 rejections went live November 2025 (not temporary deferrals anymore). (See
research/external/2026-05-20-cold-email-deliverability-2026-rules.md[source-repository research, not shipped with the plugin]) - Google Postmaster Tools v2 (October 2025): binary Pass/Fail reputation scoring, replacing gradient.
- Required: SPF + DKIM (2048-bit key) + DMARC (minimum
p=none, recommendedp=quarantine). - Safe volume: 50-100 emails/mailbox/day. Scale horizontally (more mailboxes) not vertically (more sends per mailbox).
- Warmup: 4 weeks minimum. Key warmup metric is reply rate during warmup, not volume.
Use templates/deliverability-audit-checklist.md to run the audit before touching sequence or copy.
2. Sequence design
Entry point: guides/03-sequence-design.md
Key facts from research:
- Optimal sequence: 3-5 steps (SMB = 3-4, mid-market = 5-7). (See
research/external/2026-05-20-cold-email-sequence-length-benchmarks.md[source-repository research, not shipped with the plugin]) - Under 80 words per email. (See
research/external/2026-05-20-cold-email-reply-rate-benchmarks-2026.md[source-repository research, not shipped with the plugin]) - Peak timing: Wednesday, 7-11 AM recipient local time; Tuesday-Thursday window. (See
research/external/2026-05-20-b2b-cold-email-sequence-build.md[source-repository research, not shipped with the plugin]) - Step 2 should read like a reply, not a reminder.
- One CTA per email. No two asks in one message.
- Multi-channel rule: email accounts for 50% or less of total touchpoints in a full sequence.
Use templates/sequence-5-step.md as the scaffold.
3. Clay AI personalization
Entry point: guides/04-clay-personalization.md
Key facts from research:
- Clay Claygent throughput: 500+ contacts/hour at $0.02-0.05 per personalized line. (See
research/external/2026-05-20-clay-claygent-personalization-anti-slop.md[source-repository research, not shipped with the plugin]) - SKIP rule: prompt Claygent to return "SKIP" if it cannot find a specific, genuine insight. Never generate a generic line.
- Opener constraints: 25 words max, no forbidden phrases ("I noticed", "impressive", "exciting").
- Personalization lift: 1.5-2x reply rate vs template personalization with Claygent.
- Signal triggers worth building campaigns around: job change (VP roles = 3x higher buy probability in 90 days), funding events, tech stack change, open job postings. (See
research/external/2026-05-20-clay-signal-based-prospecting.md[source-repository research, not shipped with the plugin]) - Recommended email waterfall: Prospeo → Hunter → Apollo (3 providers + MX validation = 70-85% coverage). (See
research/external/2026-05-20-clay-ai-personalization-workflow.md[source-repository research, not shipped with the plugin])
Use templates/clay-waterfall-formula.md as the starting formula.
4. List hygiene
Entry point: guides/05-list-hygiene.md
Key facts from research:
- ZeroBounce: best accuracy (1.8% actual bounce after verification), $0.80/1K contacts. (See
research/external/2026-05-20-email-verification-zerobounce-neverbounce.md[source-repository research, not shipped with the plugin]) - NeverBounce: best balance of accuracy + price, $1.00/1K.
- Catch-all domains: remove entirely from cold email lists. Risk outweighs coverage.
- List decay: 25% per year. Re-verify every 6 months minimum.
- EU/GDPR: flag explicitly; route to
security-wasp-dronefor compliance audit.
Use templates/icp-definition-worksheet.md before building the list.
5. Tool selection
Entry point: guides/01-tool-decision-matrix.md
Recommended 2026 founder stacks:
- Apollo + Instantly: email-only, volume-first, budget-conscious. (See
research/external/2026-05-20-apollo-vs-lemlist-tool-decision.md[source-repository research, not shipped with the plugin]) - Apollo + Lemlist: high-personalization craft, LinkedIn steps, image personalization.
- Apollo + Smartlead: agency or multi-channel (email + LinkedIn + SMS).
- Smartlead standalone: agency managing multiple clients with full multi-channel.
Critical rule: Apollo does NOT run email warmup. Always pair with a sending platform that does.
Open questions (flagged from research)
TODO: Clay's current AI model backend is abstracted through Claygent. Verify current model options at docs.clay.com before advising on model selection. See
research/research-summary.mdopen question 1.
TODO: Instantly pricing discrepancy ($30 vs $37.6 vs $47/mo for Growth plan across sources). Always verify current pricing at instantly.ai before recommending. Do not hard-code pricing figures. See
research/research-summary.mdopen question 2.
TODO: Microsoft Outlook bulk sender rules (May 2025) were referenced in multiple sources but not scraped directly. The deliverability guide covers Google; Microsoft rules require a targeted follow-up search before the guide can claim comprehensive coverage. See
research/research-summary.mdopen question 3.
Cross-Angel handoffs
| Domain | Route to |
|---|---|
| CRM schema (lead status, sequence tracking fields) | db-wasp-drone |
| GDPR / EU compliance, lawful basis for cold contact | security-wasp-drone |
| GTM strategy, ICP definition, target market | library-wasp-drone (PRD) |
| Evidence-backed ICP research from a company's public footprint | icp-research-wasp-drone |
| AE discovery call scripts, demo process | out of scope (no peer Angel) |
Forged from ai-tools/command-briefs/cold-outreach-wasp-drone-command-brief.md and research/. Part of the Legion AI Tools Factory by Mario Aldayuz a.k.a @thenotoriousllama.


