Applying Brand Guidelines logo

Applying Brand Guidelines

Community
Microck
applying-brand-guidelines

This skill applies consistent corporate branding and styling to all generated documents including colors, fonts, layouts, and messaging

Overview

PublisherMicrock
Repositoryordinary-claude-skills
Skill nameapplying-brand-guidelines
Stars
398
Forks
53
Bundled files
1
Links
Skill sourceRepositoryHomepage
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • 1 bundled files

    Scripts, templates, and references the model can read while it works. Files are read-only and never executed.

  • Open source

    Published by Microck on GitHub. Read the source before you install it.

Installation

Install the Applying Brand Guidelines AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/Microck/ordinary-claude-skills.git /tmp/ordinary-claude-skills
mkdir -p .claude/skills
cp -r /tmp/ordinary-claude-skills/skills_all/applying-brand-guidelines .claude/skills/applying-brand-guidelines
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Applying Brand Guidelines in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Applying Brand Guidelines on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Applying Brand Guidelines is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Corporate Brand Guidelines Skill

This skill ensures all generated documents adhere to corporate brand standards for consistent, professional communication.

Brand Identity

Company: Acme Corporation

Tagline: "Innovation Through Excellence" Industry: Technology Solutions

Visual Standards

Color Palette

Primary Colors:

  • Acme Blue: #0066CC (RGB: 0, 102, 204) - Headers, primary buttons
  • Acme Navy: #003366 (RGB: 0, 51, 102) - Text, accents
  • White: #FFFFFF - Backgrounds, reverse text

Secondary Colors:

  • Success Green: #28A745 (RGB: 40, 167, 69) - Positive metrics
  • Warning Amber: #FFC107 (RGB: 255, 193, 7) - Cautions
  • Error Red: #DC3545 (RGB: 220, 53, 69) - Negative values
  • Neutral Gray: #6C757D (RGB: 108, 117, 125) - Secondary text

Typography

Primary Font Family: Segoe UI, system-ui, -apple-system, sans-serif

Font Hierarchy:

  • H1: 32pt, Bold, Acme Blue
  • H2: 24pt, Semibold, Acme Navy
  • H3: 18pt, Semibold, Acme Navy
  • Body: 11pt, Regular, Acme Navy
  • Caption: 9pt, Regular, Neutral Gray

Logo Usage

  • Position: Top-left corner on first page/slide
  • Size: 120px width (maintain aspect ratio)
  • Clear space: Minimum 20px padding on all sides
  • Never distort, rotate, or apply effects

Document Standards

PowerPoint Presentations

Slide Templates:

  1. Title Slide: Company logo, presentation title, date, presenter
  2. Section Divider: Section title with blue background
  3. Content Slide: Title bar with blue background, white content area
  4. Data Slide: For charts/graphs, maintain color palette

Layout Rules:

  • Margins: 0.5 inches all sides
  • Title position: Top 15% of slide
  • Bullet indentation: 0.25 inches per level
  • Maximum 6 bullet points per slide
  • Charts use brand colors exclusively

Excel Spreadsheets

Formatting Standards:

  • Headers: Row 1, Bold, White text on Acme Blue background
  • Subheaders: Bold, Acme Navy text
  • Data cells: Regular, Acme Navy text
  • Borders: Thin, Neutral Gray
  • Alternating rows: Light gray (#F8F9FA) for readability

Chart Defaults:

  • Primary series: Acme Blue
  • Secondary series: Success Green
  • Gridlines: Neutral Gray, 0.5pt
  • No 3D effects or gradients

PDF Documents

Page Layout:

  • Header: Company logo left, document title center, page number right
  • Footer: Copyright notice left, date center, classification right
  • Margins: 1 inch all sides
  • Line spacing: 1.15
  • Paragraph spacing: 12pt after

Section Formatting:

  • Main headings: Acme Blue, 16pt, bold
  • Subheadings: Acme Navy, 14pt, semibold
  • Body text: Acme Navy, 11pt, regular

Content Guidelines

Tone of Voice

  • Professional: Formal but approachable
  • Clear: Avoid jargon, use simple language
  • Active: Use active voice, action-oriented
  • Positive: Focus on solutions and benefits

Standard Phrases

Opening Statements:

  • "At Acme Corporation, we..."
  • "Our commitment to innovation..."
  • "Delivering excellence through..."

Closing Statements:

  • "Thank you for your continued partnership."
  • "We look forward to serving your needs."
  • "Together, we achieve excellence."

Data Presentation

Numbers:

  • Use comma separators for thousands
  • Currency: $X,XXX.XX format
  • Percentages: XX.X% (one decimal)
  • Dates: Month DD, YYYY

Tables:

  • Headers in brand blue
  • Alternating row colors
  • Right-align numbers
  • Left-align text

Quality Standards

Before Finalizing

Always ensure:

  1. Logo is properly placed and sized
  2. All colors match brand palette exactly
  3. Fonts are consistent throughout
  4. No typos or grammatical errors
  5. Data is accurately presented
  6. Professional tone maintained

Prohibited Elements

Never use:

  • Clip art or stock photos without approval
  • Comic Sans, Papyrus, or decorative fonts
  • Rainbow colors or gradients
  • Animations or transitions (unless specified)
  • Competitor branding or references

Application Instructions

When creating any document:

  1. Start with brand colors and fonts
  2. Apply appropriate template structure
  3. Include logo on first page/slide
  4. Use consistent formatting throughout
  5. Review against brand standards
  6. Ensure professional appearance

Scripts

  • apply_brand.py: Automatically applies brand formatting to documents
  • validate_brand.py: Checks documents for brand compliance

Notes

  • These guidelines apply to all external communications
  • Internal documents may use simplified formatting
  • Special projects may have exceptions (request approval)
  • Brand guidelines updated quarterly - check for latest version

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Applying Brand Guidelines AI skill do?

This skill applies consistent corporate branding and styling to all generated documents including colors, fonts, layouts, and messaging

Why use Applying Brand Guidelines on TypingMind?

Because you install it once and use it with any model. Applying Brand Guidelines is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Applying Brand Guidelines in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/Microck/ordinary-claude-skills/tree/main/skills_all/applying-brand-guidelines. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Applying Brand Guidelines?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Applying Brand Guidelines?

As many as you like. As long as a model supports skills, you can use Applying Brand Guidelines with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Applying Brand Guidelines AI skill free?

It is published on GitHub by Microck. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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