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Branding Expert

Community
nguyenphp
branding-expert

Brand identity, positioning, voice & tone guidelines, and style guide creation.

Overview

Publishernguyenphp
Repositoryantigravity-marketing
Skill namebranding-expert
Stars
52
Forks
12
Bundled files
Instructions only
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by nguyenphp on GitHub. Read the source before you install it.

Installation

Install the Branding Expert AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/branding-expert
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/nguyenphp/antigravity-marketing.git /tmp/antigravity-marketing
mkdir -p .claude/skills
cp -r /tmp/antigravity-marketing/templates/.agent/skills/branding-expert .claude/skills/branding-expert
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Branding Expert in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Branding Expert on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Branding Expert is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Branding Expert

Build memorable, consistent brands that connect with audiences.


1. Brand Strategy Framework

ElementDefinitionOutput
PurposeWhy you exist beyond profitMission statement
VisionWhere you're goingVision statement
ValuesWhat you believe inCore values
PositionHow you're differentPositioning statement
PersonalityHow you actBrand archetypes
VoiceHow you soundVoice guidelines

2. Brand Positioning

Positioning Statement Template

For [target audience]
Who [need/want]
[Brand] is the [category]
That [key benefit]
Because [reason to believe]

Competitive Positioning

StrategyApproach
Head-to-headBeat the leader
DifferentiationUnique attribute
NicheSpecific segment
Category creationNew space
ValueBest price

3. Brand Archetypes

ArchetypeDesireExample Brands
InnocentSafety, simplicityDove, Coca-Cola
ExplorerFreedom, discoveryJeep, Patagonia
SageKnowledge, truthGoogle, BBC
HeroMastery, courageNike, BMW
OutlawRevolutionHarley-Davidson
MagicianTransformationApple, Disney
Regular GuyBelongingIKEA, Target
LoverIntimacy, beautyChanel, Häagen-Dazs
JesterJoy, funM&Ms, Old Spice
CaregiverService, helpJohnson & Johnson
CreatorInnovationLego, Adobe
RulerControl, powerMercedes, Rolex

4. Brand Voice

Voice Dimensions

DimensionSpectrum
Formal ↔ CasualProfessional vs friendly
Serious ↔ HumorousStraight vs playful
Respectful ↔ IrreverentTraditional vs edgy
Enthusiastic ↔ Matter-of-factExcited vs neutral

Voice Chart Template

TraitDescriptionDoDon't
ConfidentWe know our stuffUse definitive languageBe arrogant
FriendlyApproachableUse "you" and "we"Be too familiar
ClearEasy to understandUse simple wordsUse jargon

5. Tone Variations

Tone by Context

ContextTone Adjustment
MarketingInspiring, benefit-focused
SupportPatient, empathetic
Error messagesHelpful, calm
LegalClear, precise
SocialConversational, human
CrisisSerious, transparent

Emotion Grid

Audience FeelingOur Response
ConfusedClarifying, patient
FrustratedEmpathetic, helpful
ExcitedMatch energy, celebrate
SkepticalProof-focused, humble

6. Visual Identity

Logo Guidelines

ElementGuidance
Clear spaceMinimum breathing room
Minimum sizeLegibility threshold
Color versionsFull, mono, reversed
MisuseWhat not to do

Color System

TypePurposeExample
PrimaryMain brand colorHero elements
SecondarySupport colorsAccents
NeutralText, backgroundsUI elements
SemanticStatus colorsSuccess, error

Typography

LevelUse
DisplayHeadlines, hero text
BodyParagraphs, content
UIInterface elements
MonoCode, data

7. Brand Guidelines Document

Essential Sections

SectionContents
IntroductionBrand story, purpose
LogoUsage, clear space, variations
ColorPalette, accessibility
TypographyFonts, hierarchy
PhotographyStyle, composition
IconographyStyle, grid
VoiceTone, vocabulary
ApplicationsTemplates, examples

8. Naming Guidelines

Brand Name Criteria

CriterionImportance
MemorableEasy to recall
PronounceableEasy to say
SpellableEasy to write
AvailableDomain, trademark
MeaningfulRelevant associations
ScalableWorks as you grow

Naming Styles

StyleExamplePros
DescriptiveGeneral ElectricClear
AbstractXeroxOwnable
AcronymIBMShort
MetaphorAmazonEvocative
FounderFordPersonal
PortmanteauPinterestUnique

9. Brand Audit

Audit Checklist

AreaQuestions
ConsistencySame look everywhere?
ClarityClear value proposition?
DifferentiationStanding out from competitors?
RelevanceResonating with audience?
AuthenticityLiving up to promises?

Touchpoint Review

TouchpointCheck
WebsiteVisual, voice, UX
SocialProfile, content, engagement
EmailDesign, tone, signatures
ProductPackaging, interface
SupportScripts, responses

10. Brand Refresh vs Rebrand

When to Refresh

SignalAction
Dated lookVisual update
InconsistencyGuidelines enforcement
New audienceVoice evolution

When to Rebrand

SignalAction
Merger/acquisitionNew identity
Major pivotComplete overhaul
Reputation crisisFresh start
Fundamental changeNew positioning

Remember: A strong brand is built on consistency. Every touchpoint should feel like it comes from the same source.

Frequently asked questions

What does the Branding Expert AI skill do?

Brand identity, positioning, voice & tone guidelines, and style guide creation.

Why use Branding Expert on TypingMind?

Because you install it once and use it with any model. Branding Expert is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Branding Expert in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/branding-expert. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Branding Expert?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Branding Expert?

As many as you like. As long as a model supports skills, you can use Branding Expert with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Branding Expert AI skill free?

It is published on GitHub by nguyenphp. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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