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Funnel Strategy

Community
ominou5
funnel-strategy

High-level funnel strategy skill. Helps define the funnel's goal, target audience, price point, traffic source, and overall conversion path before any code is written. Use this FIRST before selecting a funnel type.

Overview

Publisherominou5
Repositoryfunnel-architect-plugin
Skill namefunnel-strategy
Stars
83
Forks
18
Bundled files
Instructions only
LicenseMIT
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by ominou5 on GitHub. Read the source before you install it.

Installation

Install the Funnel Strategy AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/ominou5/funnel-architect-plugin.git /tmp/funnel-architect-plugin
mkdir -p .claude/skills
cp -r /tmp/funnel-architect-plugin/skills/funnel-strategy .claude/skills/funnel-strategy
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Funnel Strategy in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Funnel Strategy on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Funnel Strategy is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Funnel Strategy

Before building anything, define the strategy. A funnel without strategy is just a collection of pages.

Discovery Questions

Ask the user these questions (skip any they've already answered):

1. Business Model

  • What are you selling? (Product, service, course, SaaS, membership, etc.)
  • What is the price point? (Determines funnel complexity)
    • < $50 → Simple opt-in or tripwire funnel
    • $50–$500 → Direct response or webinar funnel
    • $500–$2,000 → Webinar or challenge funnel
    • $2,000+ → Application funnel or multi-step sales process

2. Target Audience

  • Who is your ideal customer? (Demographics, psychographics)
  • What is their #1 pain point?
  • What have they tried before that didn't work?
  • What would success look like for them?

3. Traffic Source

  • Where will traffic come from?
    • Paid ads (Facebook, Google, YouTube) → Need strong above-the-fold hook
    • Organic/SEO → Need content-rich pages with SEO optimization
    • Social media → Need share-friendly design and social proof
    • Email list → Can be more direct with the offer
    • Affiliate/JV → Need strong affiliate tools page

4. Conversion Goal

  • What is the primary action you want visitors to take?
    • Email opt-in → Lead gen funnel
    • Purchase → Sales funnel
    • Book a call → Application funnel
    • Register for event → Webinar/challenge funnel
    • Start free trial → SaaS funnel

5. Assets Available

  • Do you have existing copy, testimonials, case studies?
  • Do you have brand guidelines (colors, fonts, logos)?
  • Do you have product images or videos?
  • Do you have an existing email provider?

Strategy Output

After discovery, produce a Funnel Blueprint with:

FUNNEL BLUEPRINT
================
Goal: [Primary conversion goal]
Funnel Type: [Recommended type]
Pages: [List of pages in order]
Traffic → [Entry page] → [Value page] → [Conversion page] → [Thank you]
Price Point: [Amount]
Lead Magnet: [What you're offering for free]
Key Objections: [Top 3 objections to address]
Urgency Mechanism: [Deadline, scarcity, or exclusivity angle]
Success Metric: [Target conversion rate]

Price Point → Funnel Type Matrix

PriceRecommended FunnelPagesComplexity
Free (lead gen)Opt-in2Low
$1–$47Tripwire3–4Low
$47–$297Direct Response3–5Medium
$297–$997Webinar4–6Medium
$997–$2,997Challenge5–8High
$2,997+Application4–6High
RecurringSaaS / Membership4–6High
Physical productsE-commerce3–5Medium

Frequently asked questions

What does the Funnel Strategy AI skill do?

High-level funnel strategy skill. Helps define the funnel's goal, target audience, price point, traffic source, and overall conversion path before any code is written. Use this FIRST before selecting a funnel type.

Why use Funnel Strategy on TypingMind?

Because you install it once and use it with any model. Funnel Strategy is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Funnel Strategy in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/ominou5/funnel-architect-plugin/tree/main/skills/funnel-strategy. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Funnel Strategy?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Funnel Strategy?

As many as you like. As long as a model supports skills, you can use Funnel Strategy with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Funnel Strategy AI skill free?

Yes. It is published on GitHub by ominou5 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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