Brand Guidelines

Community

opensesh

brand-guidelines

Use when user mentions "brand", "Open Session colors", "Aperol", "Charcoal", "Vanilla", "brand guidelines", or works on UI following Open Session standards.

Overview

Publisher	opensesh
Repository	`DESIGN-OPS`
Skill name	`brand-guidelines`
Stars	23
Forks	5
Bundled files	Instructions only
License	Apache-2.0
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by opensesh on GitHub. Read the source before you install it.

Installation

Install the Brand Guidelines AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/opensesh/DESIGN-OPS/tree/main/skills/brand-guidelines
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/opensesh/DESIGN-OPS.git /tmp/DESIGN-OPS
mkdir -p .claude/skills
cp -r /tmp/DESIGN-OPS/skills/brand-guidelines .claude/skills/brand-guidelines

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Brand Guidelines in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Brand Guidelines on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Brand Guidelines is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Brand Guidelines

Apply consistent brand standards across all creative work, including visual identity, color usage, typography, and voice guidelines.

Purpose

Enable Claude to apply consistent brand standards across all creative work. This skill provides both a framework for brand consistency and a customizable template for organization-specific guidelines.

When to Activate

Use this skill when:

Creating any branded content or communications
Reviewing work for brand compliance
Making design decisions that affect brand consistency
Generating copy that needs to match brand voice
Working with Open Session colors (Aperol, Charcoal, Vanilla)

Brand Identity Framework

Brand Essence

One sentence that captures what the brand stands for.

Core Values

[Value 1] - Brief description
[Value 2] - Brief description
[Value 3] - Brief description

Brand Personality

List 3-5 personality traits that define how the brand communicates.

Visual Identity

Color Palette

Primary Colors

Name	Hex	RGB	Usage
Primary	#000000	0, 0, 0	Headlines, CTAs
Secondary	#000000	0, 0, 0	Supporting elements

Accent Colors

Name	Hex	RGB	Usage
Accent 1	#000000	0, 0, 0	Highlights
Accent 2	#000000	0, 0, 0	Secondary highlights

Neutral Colors

Name	Hex	Usage
Dark	#000000	Text, backgrounds
Light	#FFFFFF	Backgrounds, contrast

Typography

Primary Typeface

Name: [Font name]
Weights: [Available weights]
Usage: Headlines, key messaging

Secondary Typeface

Name: [Font name]
Weights: [Available weights]
Usage: Body text, UI elements

Type Scale

Element	Size	Weight	Line Height
H1	[size]	[weight]	[line-height]
H2	[size]	[weight]	[line-height]
Body	[size]	[weight]	[line-height]

Voice & Tone

Voice Attributes

[Attribute 1] - Description and examples
[Attribute 2] - Description and examples
[Attribute 3] - Description and examples

Tone Variations

Context	Tone Adjustment
Marketing	How voice adapts
Support	How voice adapts
Error messages	How voice adapts
Celebrations	How voice adapts

Writing Guidelines

Always:

Use active voice
Be concise and direct
Lead with value

Never:

Use jargon without explanation
Be condescending
Overpromise

Vocabulary

Preferred Terms:

Instead of...	Use...
[Word]	[Preferred word]

Banned Words:

Words/phrases to avoid

Application Guidelines

Digital Applications

Web: consistent color tokens, typography scale
App: maintain brand feel across platforms
Email: branded templates, consistent voice

Social Media

Platform-specific adaptations
Maintain visual consistency
Voice can be more casual

Photography & Imagery

Style guidelines
Subject matter
Treatment and editing

Compliance Checklist

When creating branded content, verify:

Colors match brand palette
Typography follows type system
Logo used correctly (if applicable)
Voice and tone are consistent
Imagery style matches guidelines
Terminology uses preferred vocabulary

Examples

On-Brand Example

Content that correctly applies brand standards with appropriate voice, colors, and typography.

Off-Brand Example

Content that deviates from guidelines — useful for training recognition.

Questions to Ask

When unsure about a brand decision:

Does this feel like the brand?
Would this be recognizable without the logo?
Does this align with core values?
Is this how we want to be perceived?

Related Skills

brand-voice
frontend-design
design-system-quality

Version: 1.0.0

Frequently asked questions

What does the Brand Guidelines AI skill do?

Use when user mentions "brand", "Open Session colors", "Aperol", "Charcoal", "Vanilla", "brand guidelines", or works on UI following Open Session standards.

Why use Brand Guidelines on TypingMind?

Because you install it once and use it with any model. Brand Guidelines is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Brand Guidelines in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/opensesh/DESIGN-OPS/tree/main/skills/brand-guidelines. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Brand Guidelines?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Brand Guidelines?

As many as you like. As long as a model supports skills, you can use Brand Guidelines with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Brand Guidelines AI skill free?

Yes. It is published on GitHub by opensesh under the Apache-2.0 license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Brand Guidelines

Purpose

When to Activate

Brand Identity Framework

Brand Essence

Core Values

Brand Personality

Visual Identity

Color Palette

Primary Colors

Accent Colors

Neutral Colors

Typography

Primary Typeface

Secondary Typeface

Type Scale

Voice & Tone

Voice Attributes

Tone Variations

Writing Guidelines

Vocabulary

Application Guidelines

Digital Applications

Social Media

Photography & Imagery

Compliance Checklist

Examples

On-Brand Example

Off-Brand Example

Questions to Ask

Related Skills

Frequently asked questions

Related AI Skills

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