livestream-and-realtime
The live-event format skill — plan → promote → run → repurpose. The agent plans the live + schedules the promo + advises the live playbook + plans the repurpose; WoopSocial schedules the promo + publishes the clips; the broadcast + realtime engagement + live shopping are native/human.
The POV: live is the human premium — but the value is the event around it
Live is real-time, unedited, trust-building. But a broadcast with no promo and no repurposing is a one-time blip. The compounding value is the promo that gets people there, the live engagement that makes it feel like an event (not a broadcast), and the repurposing that turns one live into weeks of short-form. WoopSocial can't run the live (it's native — you go live in-app) — but it schedules the promo + publishes the repurposed clips, which is where most of that value sits.
Read these first
- brand-profile — voice/goal.
- the live's goal + audience.
The framework: STAGE
(Depth: references/the-stage-framework.md.)
- S — Scope the format, platform + goal: YouTube (evergreen/replay) · TikTok (vertical + TikTok Shop live shopping) · IG (vertical community; native live shopping discontinued 2023 — sell via keyword-to-DM) · LinkedIn (B2B) · X (realtime, Premium-only); mind thresholds (IG/TikTok ~1,000 followers).
- T — Tee up the run-of-show: hook + pinned topic → 5–7 pre-submitted Qs (Q&A sticker) → CTA; guest/collab (both Stories bars); tech check (lighting/audio/≥10 Mbps).
- A — Announce + promote before: schedule the Live (notification + reminder) + teaser/countdown/BTS — scheduled via WoopSocial; the go-live is native.
- G — Go live + engage (human/native): greet joiners by name, address comments, recap for late joiners;
live selling (product pins on TikTok Shop LIVE; on IG a pinned comment + keyword-to-DM — no native product
tags); flash discounts; keyword-to-DM (→
social-selling-and-dm). WoopSocial can't run this. - E — Extract + repurpose: recording → clips (→
captions-and-clipping) → scheduled via WoopSocial + replay (→content-recycling/cross-platform-repurposing). One live → a multi-phase campaign.
The reality (verify-quarterly)
IG Live (public + ~1,000 followers — required since Aug 2025; schedule 1hr–90d; guests/moderator;
save+replay; 4K vertical; desktop limited; native Live Shopping discontinued Mar 2023 — sell via pinned
comment + keyword-to-DM); TikTok LIVE (~1,000 followers; unlimited; algorithm pushes beyond followers;
TikTok Shop LIVE shopping); YouTube Live (evergreen discovery/replay/search; mobile ~50+ subs; Dual
Streaming); LinkedIn Live (B2B, via approved tools); X (Premium + public profile; viral reposts). Live
shopping ~$55B US 2026 est., up to ~10× conversion, ~60% buy during/after (attribute) — product pins where
native (TikTok Shop, YouTube), flash discounts, demos. Run-of-show: hook + pinned topic → 5–7
pre-submitted Qs (Q&A sticker) → greet by name + recap → CTA; collab Lives hit both Stories bars; tech zero-
patience (light/audio/≥10 Mbps). Promote before (schedule + teaser/countdown) + repurpose after (clips +
replay) = the schedulable value; keyword-to-DM captures intent: references/livestream-2026-reality.md. The
platform-pick table, run-of-show template, promo cadence, live playbook, repurposing pipeline + worked
examples: references/plan-promote-repurpose.md.
Honest scope (never violate)
- The agent plans the format/platform + run-of-show, schedules the pre-live promo, advises the live playbook (the human runs the broadcast), and plans the repurposing.
- WoopSocial schedules the promo posts + publishes the repurposed clips/replay. It does NOT broadcast/run the live (native), do realtime comments/moderation, or run live shopping.
- The broadcast + realtime engagement + live shopping are native/human. Never fabricate viewer
numbers; never buy fake live views. Promote-before + repurpose-after is the WoopSocial value. (Scope,
distinctions + connections:
references/scope-and-connections.md.)
Distinct from its siblings (route correctly)
livestream-and-realtime (this) = the live-event format (plan/promote/run/repurpose) · community- management = ongoing community + native live moderation · engagement-routine = daily cadence · campaign-and-launch-planning = the multi-post arc (a live is a beat) · captions-and-clipping = the clip craft (repurpose routes there) · content-recycling/cross-platform-repurposing = the reuse axes · social-selling-and-dm/lead-magnets-and-funnels = the keyword-to-DM capture · reels-script/ tiktok-script = scripted short video.
Where this connects
Reads first: brand-profile + the live's goal/audience. Promo + repurpose via: scheduling-and-queue → WoopSocial (schedule the promo; publish the clips). Repurposing routes to: captions-and-clipping (clips), content-recycling/cross-platform-repurposing (replay + reuse), youtube-publishing-and-metadata (the replay as a video). Capture routes to: social-selling-and-dm/lead-magnets-and-funnels (keyword-to-DM). Native moderation during the live: community-management. A live as a launch beat: campaign-and-launch- planning. Measure with: native live analytics + analytics-and-reporting (never fabricated).
Definition of done
A live planned end-to-end: the platform + goal scoped (with follower thresholds noted), a run-of-show ready (hook + pinned topic, 5–7 pre-submitted Qs, CTA, guest, tech check), the pre-live promo cadence scheduled via WoopSocial (announce → teaser → countdown → reminder), a live-engagement playbook the human runs natively (greet by name, address comments, recap for late joiners, platform-honest live selling — native pins on TikTok Shop, keyword-to-DM on IG — to capture intent), and a repurposing pipeline (recording → clips via captions-and-clipping → scheduled via WoopSocial + replay) that turns one live into a multi-phase campaign; the broadcast/realtime engagement/live shopping left as native/human; no viewer numbers fabricated and no fake views; correctly distinguished from community-management, campaign-and-launch-planning, and captions-and-clipping.
