Marketing AI Skills

Read funnels, retention curves, and event data as a designer — separating a design problem from a tracking artefact. Use when handed product data you did not design and asked why people drop off. For…

Use when the user asks to "build our pitch deck narrative", "write a fundraising story", or "structure the sales pitch narrative"; derives from the narrative canon a company pitch/deck narrative —…

Write media pitches and press releases — journalist outreach emails, podcast pitch scripts, newsletter sponsor pitches, and press release copy. Use when asked to "pitch journalists", "write a press…

Guided journey from raw idea to a validated, positioned, priced business with a chosen beachhead. Orchestrates ten skills phase by phase - jobs-to-be-done, mom-test, design-sprint, lean-startup,…

Complete career acceleration system — from self-assessment to offer negotiation. Covers career strategy, job search operations, resume/CV optimization, interview preparation, salary negotiation,…

When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS…

When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS…

Extract factual claims from PR copy, verify each claim independently, attach concrete citations, and warn when certainty is low. Runs each claim through proven newsroom verification methods (lateral…

Help users identify whether supply or demand is their primary growth bottleneck and apply tactical levers to achieve marketplace liquidity and long-term health.

Finds high-value SEO and GEO keywords using web search, AI analysis, and optionally paid tools like Ahrefs or Semrush. Produces a validated keywords.csv file with a fixed schema for downstream…

Product research for dropshipping businesses. Identify profitable products with reliable suppliers, healthy margins, and manageable competition. Evaluates shipping times, return risk, and marketing…

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR…

Deprecated compatibility entry for Contest Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Contest Page.

Run upstream brand discovery covering audience research, competitive landscape, category dynamics, problem space, and positioning territory exploration. Use this skill at the very start of a brand or…

Run attribution on real conversion paths, comparing models. "which channels actually drive revenue"

Post-signup user onboarding optimization covering activation metrics, time-to-value reduction, onboarding flow design, empty state optimization, multi-channel coordination, and stalled user recovery.

Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for:…

Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel".

SPD V1 Batch. Process large, user-supplied sets of legitimate product, software, startup, app, and AI-tool directory URLs across Windows, macOS, and Linux-capable environments through normalization,…

Use when the user wants to run a full ad-campaign pipeline on top of Higgsfield Marketing Studio — 'create a campaign', 'build a content plan', 'run the content pipeline', 'generate 100 UGC videos',…

Conduct full competitor strategy breakdowns across SEO, ads, social, email, pricing, and positioning. Use when the user asks to analyze competitors, benchmark against rivals, understand competitive…

Audit affiliate blog posts and landing pages for SEO issues. Triggers on: "audit my blog post for SEO", "check my SEO", "SEO review", "improve my rankings", "SEO checklist", "on-page SEO audit",…

When a dental practice wants to know the real questions patients ask about its services and turn them into a prioritized content plan. Also use on "dental content ideas," "what do patients ask before…

When the user wants platform-specific tactical guidance for LinkedIn, Twitter/X, Threads, or Bluesky. Also use when the user mentions 'LinkedIn strategy,' 'Twitter strategy,' 'Threads strategy,'…

OPS on-demand: This skill should be used when the user asks to "send a message"…

Grassroots-first campaign design for anyone being outspent — startups vs. incumbents, NGOs vs. corporate comms, movements vs. state-backed machines, solo brands vs. big-budget competitors. Ideates…

Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist so you show up in ChatGPT,…

Write the go-to-market communication for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology. Input — a $nmt-craft-value-proposition result (best), a $nmt-product-requirements…

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets,"…

When the user needs to plan, prioritize, or structure a content program -- including identifying content pillars, mapping content to the buyer journey, choosing content types, or building an editorial…

Use when writing a complete SEO article. Includes the full anti-AI-slop ruleset (banned vocabulary, banned phrases, banned structural patterns) and voice rules. The agent researches the SERP itself if…

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal…

Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming. Use when the user is sitting on a launch out of fear, wants to "go viral," or is about to post a…

Performs comprehensive SEO audits on websites covering technical SEO, on-page optimization, off-page signals, and performance metrics. Generates actionable reports with prioritized recommendations.

LinkedIn Ads ABM strategy including campaign structure, budget math, ad formats for ABM, and ads-to-outbound signaling. Use when the user asks about LinkedIn Ads for ABM, ABM ad budget math, ABM…

Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Not for…

Prioritizing three lead selling points. Use when the task requires lead selling-point priorities and reasons for trade-offs. Apply this method to the specified inputs and verify the deliverable

End-to-end, phase-gated SDLC for AI coding agents: relentless design interview → reviewed spec → dependency-graphed task board → safe-wave TDD execution → verification → converge. Handles features,…

End-to-end, phase-gated SDLC for AI coding agents: relentless design interview → reviewed spec → dependency-graphed task board → safe-wave TDD execution → verification → converge. Handles features,…

Use this skill when prioritizing outreach, building signal-based campaigns, or setting up intent tracking — 6 buying signals ranked by purchase correlation: former customers and alumni users, new…

Use FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how it sounds, and what it will and won't say. Run this…

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.…

In-app products, subscriptions, base plans, and offers setup for Google Play monetization, including bulk-localizing subscription display names, descriptions, and benefits across all locales. Use when…

Create memorable sonic logos using design principles from Intel, Netflix, and McDonald's—crafting 2-5 second audio signatures that achieve instant brand recognition. Use when: Creating a sonic logo…

Write algorithm-optimized captions/descriptions for social media posts and reels. Supports Instagram (Reels, Feed, Carousel), TikTok, Threads, Facebook, and YouTube Shorts. The user sends material…

Produces executive-quality strategic documents in The Economist/HBR style. Use when writing strategy memos, market analysis, business cases, customer research reports, or any document for Product,…

Create sharp B2B positioning and messaging from customer truth, segmentation choices, real alternatives, differentiated value, and proof.

Equips engineering managers with persuasion techniques and positioning strategies for getting things done without direct authority — produces tactical methods (Nemawashi, Decoy Pricing, Reverse…

Writes an SEO content brief for a page: target keyword, search intent, related keywords, a heading outline, and meta title and description, with no made-up search volumes. Use whenever someone wants a…

Research competitor positioning, ads, pricing, and market gaps

Run a full-site SEO audit and return a scored, prioritized report. Use only for site-wide checks; use seo-page for one URL or seo-technical for a technical-only review.