Marketing AI Skills

Use when a NEW product, offer, or course is going to market — beachhead segment selection, launch messaging, channels by phase across pre-launch, launch, and post-launch, milestones, success metrics,…

OPS on-demand: This skill should be used when the user asks to "/ops:setup", "configure ops", or…

Icerik pazarlama ve SEO odakli yazi uretimi. AI slop temizleme (30+ pattern), icerik kalite skorlama (5 boyut), watermark temizleme, copywriting formulleri (AIDA, PAS, BAB), programmatic SEO ve icerik…

Standard 4-email cold outreach sequence framework. Use when building cold email campaigns, creating outreach sequences, or structuring multi-touch email cadences for B2B prospecting.

Converting an order target into traffic. Use when the task requires traffic required for the order target and conversion rate. Apply this method to the specified inputs and verify the deliverable

Build a creator-led TikTok/Reels/Shorts marketing program — the Cal AI acquisition model (seed organic creators, repurpose top-performing organic content as paid Spark Ads). Use when the user says…

Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for…

Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program —…

Sets up, audits, and reports on marketing measurement — tracking plans, event schemas, attribution models, and the dashboards built on them. Use this to instrument a site or product, audit tracking…

Help users transition from a pure self-serve model to a hybrid motion that uses human sales to capture large enterprise deals while maintaining a frictionless product entry point.

Designing first-run product onboarding wizards that get users to the ah-ha moment without overwhelming them. Step architecture, progressive disclosure, escape hatches, completion incentives, drop-off…

When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof,"…

This skill should be used when the user asks to "check accessibility", "audit WCAG compliance", "scan HTML for a11y issues", "check color contrast", or "find accessibility violations in web pages".

Use when a launch needs a repeatable EXECUTION playbook — a T-30 to D+7 timeline, per-function checklists for content, design, ads, sales, and engineering, a launch-day war room, an escalation matrix,…

Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning

Customer acquisition cost ceiling calculation. Use when the task requires an estimate based on average order value, gross margin, and the affordable allocation. Apply this method to the specified…

The audio-to-social pipeline skill -- turn a podcast episode into short, branded, captioned clips and audiograms that drive people back to the full episode. Use when someone wants to repurpose a…

Build ROI calculators and business cases — 3-scenario projections (conservative, moderate, aggressive), payback period analysis, TCO comparison, assumption documentation, MEDDICC integration, value…

Use when the user asks to "run a deliverability pre-flight before I send", "check my SPF/DKIM/DMARC/BIMI", "why am I landing in spam / promotions", or "score my sender reputation and list hygiene";…

Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop. Use this…

Help users navigate the path from junior product manager to executive leadership by focusing on ownership, cross-functional influence, and intentional career design.

A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what…

When the user wants to add or optimize trust badges, "Trusted by" logos, security seals, or social proof elements. Also use when the user mentions "trust badges," "trusted by," "security badges,"…

Designs multi-agent system architectures with orchestration patterns, tool schemas, and performance evaluation. Use when building AI agent systems, designing agent workflows, creating tool schemas, or…

Use when a marketing BUDGET has to be planned or managed in USD — allocation by bucket, channel, and month, test versus scale split, scale-up and stop-loss thresholds, reserve, a plan-versus-actual…

OPS on-demand: This skill should be used when the user asks to "uninstall ops", "remove claude-ops", or…

6 ColdIQ messaging templates - Ask Before Pitch, Not Too Different Persona, Upfront Value, Leverage Content, and Why Are You Paying. Use when creating outreach campaigns, A/B testing message…

Working backward to target cost per click. Use when the task requires cPC derived from acceptable CPA and conversion rate. Apply this method to the specified inputs and verify the deliverable

Use this skill when monitoring comments and reactions on a team member's LinkedIn posts. Comments get the full treatment — ICP + persona gating, CRM and account-memory logging, lead scoring, and a…

Use to optimize a social media profile so it converts visitors into followers and followers into leads — bio, handle, name/headline field, profile picture, banner/header, link-in-bio, CTA, pinned…

Re-evaluate the current user prompt against task, Plan, issue, validation, and acceptance evidence before every final response, then update project Memory. Use proactively at turn closeout; the Stop…

Skills para criação de conteúdo escrito, copy persuasivo, headlines, emails e artigos em português BR. Cobre todos os formatos digitais com contexto cultural brasileiro: tom informal/formal, gírias…

Analyze marketing performance, attribution, channel metrics, forecasts, A/B tests, and optimization opportunities.

Plans and manages content calendars for small business marketing. Creates strategic content plans across blog, social media, email, and video channels aligned to business goals. Use when user says…

Assembles comprehensive board and investor update decks by pulling perspectives from all C-suite roles. Use when preparing board meetings, investor updates, quarterly business reviews, or fundraising…

Use when the user asks to "grow my email list", "design a lead magnet / signup incentive", "set up double opt-in", or "plan a referral / recommendation loop"; produces a list-growth plan — acquisition…

Help users define the strategic context for their product by identifying the right competitive alternatives, unique value drivers, and target segments to win a market category.

Shared step of the marketing playbooks (analyze-performance, run-paid-campaigns, research-competitors, email-lifecycle): reads the last run's record, checks whether its recommendations were done and…

When the user wants to design, optimize, or audit card layouts for content display. Also use when the user mentions "card layout," "card component," "card grid," "product cards," "template cards,"…

Test and evaluation harness for AI agents — scenario suites, deterministic replay, regression diffing, cost and latency budgets. Use when agent quality is vibe-checked, before shipping a prompt or…

SEO and AI discovery (GEO) - schema, ChatGPT/Perplexity optimization

Use when a leader must review or approve TEXT-based team output before it ships — content briefs checked for angle, pillar, and CTA, ad copy and creative checked for substantiated claims, on-brand…

OPS on-demand: This skill should be used when the user asks to "vip list", "who is a VIP", "add someone…

Structured guide for designing and executing customer adoption programs.

Working backward to target cost per add-to-cart. Use when the task requires cost derived from the add-to-cart purchase rate and CPA. Apply this method to the specified inputs and verify the…

The craft of turning a single quote, line, or stat into a designed typographic graphic — quote cards, pull-quotes, text-on-image, stat cards, typography posts. Use when someone wants a quote card, a…

Cria copy de anúncios para Meta Ads, Google Ads e LinkedIn Ads com contexto do mercado brasileiro. Produz headline, texto principal, CTA e variações para teste A/B respeitando os limites de caracteres…

Plans a conference program: event selection, sponsorship ROI, speaking (CFP) submissions, booth strategy, and team preparation. Use when the user is choosing which events to attend or sponsor,…

Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow.…

Build a win-back flow for lapsed and churning subscribers using Apple StoreKit 2 win-back offers, RevenueCat campaigns, and segmented messaging. Use when the user says 'win-back', 'lapsed users',…

Use when the user asks to "watch my list health over time", "flag decaying / unengaged subscribers on a schedule", "why is my open rate drifting down / bounces creeping up", or "build me a…