Strategy Frameworks

Community

menkesu

strategy-frameworks

Creates product strategies using Crossing the Chasm, Playing to Win, and strategic canvas frameworks. Use when defining where to play and how to win, choosing beachhead markets, or connecting tactics to strategy.

Overview

Publisher	menkesu
Repository	`awesome-pm-skills`
Skill name	`strategy-frameworks`
Stars	406
Forks	120
Bundled files	Instructions only
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by menkesu on GitHub. Read the source before you install it.

Installation

Install the Strategy Frameworks AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/menkesu/awesome-pm-skills.git /tmp/awesome-pm-skills
mkdir -p .claude/skills
cp -r /tmp/awesome-pm-skills/strategy-frameworks .claude/skills/strategy-frameworks

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Strategy Frameworks in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Strategy Frameworks on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Strategy Frameworks is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Product Strategy Craft

When This Skill Activates

Claude uses this skill when:

Creating product strategy
Choosing target markets
Defining competitive positioning
Connecting tactics to strategy

Core Frameworks

1. Playing to Win (Lafley/Martin)

Five Choices:

What is our winning aspiration?
Where will we play? (market/segment)
How will we win? (advantage)
What capabilities must we have?
What management systems are required?

2. Crossing the Chasm (Geoffrey Moore)

Beachhead Strategy:

Choose ONE segment to dominate
Become THE solution for that segment
Expand from strength

Action Templates

Template: Product Strategy

markdown
# Product Strategy: [Product]

## Winning Aspiration
[What does winning look like in 3-5 years?]

## Where to Play
**Target Market:**
- Segment: [specific]
- Size: [TAM/SAM/SOM]
- Beachhead: [first segment to dominate]

**Not Playing:**
- [Segments we're avoiding and why]

## How to Win
**Competitive Advantage:**
- [What we do better than anyone]
- [Why customers choose us]
- [Our defensible moat]

## Capabilities Required
- [Capability 1 we need]
- [Capability 2 we need]
- [Capability 3 we need]

## Strategic Roadmap
**Now (0-6 months):**
- [Initiative]

**Next (6-18 months):**
- [Initiative]

**Later (18+ months):**
- [Initiative]

Quick Reference

🎯 Strategy Checklist

Define:

Winning aspiration (vision)
Where to play (market)
How to win (advantage)
Capabilities needed

Execute:

Beachhead identified
Roadmap connects to strategy
Every feature ladders up

Key Quotes

Geoffrey Moore:

"The number one reason startups fail is premature scaling. Pick a beachhead and dominate it."

Playing to Win:

"Strategy is about choice. What will we do and what will we NOT do?"

Frequently asked questions

What does the Strategy Frameworks AI skill do?

Why use Strategy Frameworks on TypingMind?

Because you install it once and use it with any model. Strategy Frameworks is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Strategy Frameworks in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/menkesu/awesome-pm-skills/tree/main/strategy-frameworks. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Strategy Frameworks?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Strategy Frameworks?

As many as you like. As long as a model supports skills, you can use Strategy Frameworks with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Strategy Frameworks AI skill free?

It is published on GitHub by menkesu. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Product Strategy Craft

When This Skill Activates

Core Frameworks

1. Playing to Win (Lafley/Martin)

2. Crossing the Chasm (Geoffrey Moore)

Action Templates

Template: Product Strategy

Quick Reference

🎯 Strategy Checklist

Key Quotes

Frequently asked questions

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